NBBJ, a global architecture and design firm, today announced that it has appointed Tim Leberecht as its Chief Marketing Officer. Leberecht joins NBBJ from Frog Design where he led the marketing organization from 2006 to 2013 and helped transform the company into one of the world’s foremost design and innovation consultancies. He will direct NBBJ’s worldwide marketing, business development and communications from the firm’s San Francisco office.
“We’re thrilled to have Tim joining us,” said NBBJ managing partner Scott Wyatt, FAIA. “With his experience positioning Frog Design at the forefront of design innovation, and his continuing mission for brands to provide value, he’s exactly the person we were looking for as our first-ever chief marketing officer. His presence here underscores our ambition to become a leading force in transforming human experience and business performance through design.”
“I’m honored to join a firm with such a strong legacy, ethos and ambition,” said Tim Leberecht. “It’s an exciting time, as design’s value as a key driver of innovation in business and society is now being widely recognized, and the boundaries between disciplines are dissolving. I believe NBBJ has a tremendous opportunity to lead this transformation and further enhance the impact of the industry.”
About NBBJ
NBBJ creates innovative places and experiences for organizations worldwide, and designs communities, buildings and environments that enhance people’s lives. Founded in 1943, NBBJ is an industry leader in healthcare facilities and has a strong presence in the corporate, commercial, civic, science and education and sports markets. The first architecture firm named to the World Economic Forum’s Community of Global Growth Companies, NBBJ has won numerous awards and has been recognized as one of the “greenest” architecture firms in the United States. NBBJ has more than 600 employees in 10 offices worldwide in Beijing, Boston, London, Los Angeles, New York, Columbus, Pune, San Francisco, Seattle and Shanghai. Recent clients include Alibaba, Amazon, the Bill & Melinda Gates Foundation, Boeing, Cambridge University, Cleveland Clinic, GlaxoSmithKline, Google, Massachusetts General Hospital, Reebok, Salk Institute, Samsung, Stanford University, Starbucks, Telenor, Tencent and the Wellcome Trust. (http://www.nbbj.com).
About Tim Leberecht
Before joining NBBJ, Tim Leberechtwas the chief marketing officer of leading design and innovation consultancy Frog Design from 2006 to 2013. Previously, he had held marketing positions with software company Mindjet, the Athens 2004 Olympic Games, and Deutsche Telekom.
A widely published author and speaker, Leberechthas written for publications including Fast Company, Forbes, Fortune, Management Innovation Exchange, PSFK, Rotman Magazine, The European and Wired, and spoken at venues including TED, The Economist, DLD, Next, Re:Publica, the Futurist CMO Summit, and the Silicon Valley Bank CEO Summit. His 2012 TED Talk on “3 Ways to (Usefully) Lose Control of Your Brand” has garnered more than 450,000 views to date.
Leberecht was appointed to serve on the World Economic Forum’s Global Agenda Council on Values. He is the founder of the award-winning Design Mind magazine and the organizer of the Reinvent Business hackathon. He earned master’s degrees in communication management from the University of Southern California, Los Angeles, and in cultural studies from the University of Lüneburg in Germany. He was born and raised in Germany before moving to California in 2003 and currently lives in San Francisco.
Related Stories
| Apr 2, 2013
6 lobby design tips
If you do hotels, schools, student unions, office buildings, performing arts centers, transportation facilities, or any structure with a lobby, here are six principles from healthcare lobby design that make for happier users—and more satisfied owners.
| Apr 2, 2013
4 hospital lobbies provide a healthy perspective
A carefully considered entry zone can put patients at ease while sending a powerful branding message for your healthcare client. Our experts show how to do it through four project case studies.
| Apr 2, 2013
Green building consultant explores the truth about green building performance in new book
A new book from leading sustainability, green building author and expert Jerry Yudelson challenges assumptions about the value of sustainable design and environmentally-friendly buildings.
| Mar 29, 2013
Stanford researchers develop nanophotonic panel that reflects sun's heat out of the atmosphere
Researchers at Stanford University have developed a nanophotonic material that not only reflects sunlight, but actually beams the thermal energy out of the earth's atmosphere.
| Mar 29, 2013
Detroit's historic Whitney Building to be renovated for hotel, apartments
Detroit's David Whitney Building, a 19-story landmark erected in 1915, will be renovated for an Aloft hotel and apartments.
| Mar 29, 2013
PBS broadcast to highlight '10 Buildings That Changed America'
WTTW Chicago, in partnership with the Society of Architectural Historians, has produced "10 Builidngs That Changed America," a TV show set to air May 12 on PBS.
| Mar 29, 2013
Shenzhen projects halted as Chinese officials find substandard concrete
Construction on multiple projects in Guangdong Province—including the 660-m Ping'an Finance Center—has been halted after inspectors in Shenzhen, China, have found at least 15 local plants producing concrete with unprocessed sea sand, which undermines building stabity.
| Mar 29, 2013
Pearce Brinkley Cease + Lee joins Clark Nexsen
Clark Nexsen, PC, headquartered in Norfolk, Va., has announced that the architecture firm Pearce Brinkley Cease + Lee (PBC+L) of Raleigh and Asheville, NC, has officially joined Clark Nexsen.
| Mar 29, 2013
Cuningham Group acquires NTD's healthcare practice, expands into key markets
The international design firm Cuningham Group Architecture, Inc. has announced that NTD Healthcare has the joined the company in a strategic expansion. A practice of NTD Architecture, NTD Healthcare joins Cuningham Group with three principals: Wayne Hunter, AIA, NCARB, ACHA and Phillip T. Soule, III, AIA, ACHA in San Diego, along with Maha Abou-Haidar, AIA in Phoenix.
| Mar 27, 2013
Small but mighty: Berkeley public library’s net-zero gem
The Building Team for Berkeley, Calif.’s new 9,500-sf West Branch library aims to achieve net-zero—and possibly net-positive—energy performance with the help of clever passive design techniques.