NBBJ, a global architecture and design firm, today announced that it has appointed Tim Leberecht as its Chief Marketing Officer. Leberecht joins NBBJ from Frog Design where he led the marketing organization from 2006 to 2013 and helped transform the company into one of the world’s foremost design and innovation consultancies. He will direct NBBJ’s worldwide marketing, business development and communications from the firm’s San Francisco office.
“We’re thrilled to have Tim joining us,” said NBBJ managing partner Scott Wyatt, FAIA. “With his experience positioning Frog Design at the forefront of design innovation, and his continuing mission for brands to provide value, he’s exactly the person we were looking for as our first-ever chief marketing officer. His presence here underscores our ambition to become a leading force in transforming human experience and business performance through design.”
“I’m honored to join a firm with such a strong legacy, ethos and ambition,” said Tim Leberecht. “It’s an exciting time, as design’s value as a key driver of innovation in business and society is now being widely recognized, and the boundaries between disciplines are dissolving. I believe NBBJ has a tremendous opportunity to lead this transformation and further enhance the impact of the industry.”
About NBBJ
NBBJ creates innovative places and experiences for organizations worldwide, and designs communities, buildings and environments that enhance people’s lives. Founded in 1943, NBBJ is an industry leader in healthcare facilities and has a strong presence in the corporate, commercial, civic, science and education and sports markets. The first architecture firm named to the World Economic Forum’s Community of Global Growth Companies, NBBJ has won numerous awards and has been recognized as one of the “greenest” architecture firms in the United States. NBBJ has more than 600 employees in 10 offices worldwide in Beijing, Boston, London, Los Angeles, New York, Columbus, Pune, San Francisco, Seattle and Shanghai. Recent clients include Alibaba, Amazon, the Bill & Melinda Gates Foundation, Boeing, Cambridge University, Cleveland Clinic, GlaxoSmithKline, Google, Massachusetts General Hospital, Reebok, Salk Institute, Samsung, Stanford University, Starbucks, Telenor, Tencent and the Wellcome Trust. (http://www.nbbj.com).
About Tim Leberecht
Before joining NBBJ, Tim Leberechtwas the chief marketing officer of leading design and innovation consultancy Frog Design from 2006 to 2013. Previously, he had held marketing positions with software company Mindjet, the Athens 2004 Olympic Games, and Deutsche Telekom.
A widely published author and speaker, Leberechthas written for publications including Fast Company, Forbes, Fortune, Management Innovation Exchange, PSFK, Rotman Magazine, The European and Wired, and spoken at venues including TED, The Economist, DLD, Next, Re:Publica, the Futurist CMO Summit, and the Silicon Valley Bank CEO Summit. His 2012 TED Talk on “3 Ways to (Usefully) Lose Control of Your Brand” has garnered more than 450,000 views to date.
Leberecht was appointed to serve on the World Economic Forum’s Global Agenda Council on Values. He is the founder of the award-winning Design Mind magazine and the organizer of the Reinvent Business hackathon. He earned master’s degrees in communication management from the University of Southern California, Los Angeles, and in cultural studies from the University of Lüneburg in Germany. He was born and raised in Germany before moving to California in 2003 and currently lives in San Francisco.
Related Stories
Office Buildings | Mar 3, 2015
Former DuPont lab to be converted into business incubator near UPenn campus
The new Pennovation Center will provide collaborative and research spaces for educators, scientists, students, and the private sector.
Sponsored | BIM and Information Technology | Mar 3, 2015
The great debate: Is 3D PDF really BIM?
You can pull apart buildings, cut through floors, and view simulated animation for assembly instructions all within a PDF.
K-12 Schools | Mar 2, 2015
BD+C special report: What it takes to build 21st-century schools
How the latest design, construction, and teaching concepts are being implemented in the next generation of America’s schools.
Codes and Standards | Mar 2, 2015
Proposed energy standard for data centers, telecom buildings open for public comment
The intent of ASHRAE Standard 90.4P is to create a performance-based approach that would be more flexible and accommodating of innovative change.
K-12 Schools | Mar 1, 2015
Are energy management systems too complex for school facility staffs?
When school districts demand the latest and greatest, they need to think about how those choices will impact the district’s facilities employees.
Office Buildings | Mar 1, 2015
Google unveils dramatic tent-like, modular-focused plan for corporate HQ
The master plan by Bjarke Ingels and Thomas Heatherwick will wrap highly flexible office blocks in soaring translucent canopies.
Industrial Facilities | Feb 27, 2015
Massive windmill will double as mixed-use entertainment tower in Rotterdam
The 571-foot structure will house apartments, a hotel, restaurants, even a roller coaster.
Architects | Feb 27, 2015
5 finalists announced for 2015 Mies van der Rohe Award
Bjarke Ingels' Danish Maritime Museum and the Ravensburg Art Museum by Lederer Ragnarsdóttir Oei are among the five projects vying for the award.
Office Buildings | Feb 26, 2015
Using active design techniques to strengthen the corporate workplace and enhance employee wellness
The new Lentz Public Health Center in Nashville, Tenn., serves as a model of how those progressive and healthy changes can be made.
K-12 Schools | Feb 26, 2015
Should your next school project include a safe room?
Many school districts continue to resist mandating the inclusion of safe rooms or storm shelters in new and existing buildings. But that may be changing.