NBBJ, the global architecture and design firm, today announced that it has acquired experience design studio ESI Design. The acquisition signals a new era where buildings will be transformed into immersive and interactive digital experiences that engage and delight.
By joining forces, NBBJ and ESI Design’s multidisciplinary team will be able to integrate digital experiences early in the design process, providing clients with more impactful and streamlined services.
Sweeping advancements in technology, from miniaturization to contemporary light projection technology, will make it possible for NBBJ and ESI Design to bring the type of immersive experiences that are increasingly desired as digital centerpieces in museums, stadiums, and transportation hubs to a wider range of industries, including healthcare, education, civic, commercial real estate, and science.
The two firms—which have previously collaborated on commercial real estate and corporate workplace projects in Boston and New York City—will now provide unified solutions as one of the largest and most robust experience design platforms in the country.
“By integrating the design of architecture and dynamic digital experiences, we will create boundless opportunities to energize the places we live, work, and play to stimulate our senses and inspire discovery, learning, and impact” said Steve McConnell, FAIA, Managing Partner of NBBJ. “The acquisition of ESI Design brings this vision to life and increases NBBJ’s ability to serve our clients as they activate their brands, create community, inspire wellbeing, and thrive.”
NBBJ is one of the largest architecture and design firms in the world, with clients that include Amazon, the Bill & Melinda Gates Foundation, Massachusetts General Hospital, Microsoft, and the University of Oxford. ESI Design has most recently received critical acclaim for its design of the immersive visitor experience at the Statue of Liberty Museum, which opened in May 2019. Other clients include Barclays, eBay, The Ellis Island National Museum of Immigration, PNC Bank, and WarnerMedia.
“We are at an exciting moment in time where the diverse skillsets of digital designers, media architecture technologists, gaming engineers and storytellers will partner with architects to create buildings as places that are lively, engaging and evolving,” said Edwin Schlossberg, the founder and principal designer of ESI Design. “NBBJ and ESI Design share a vision that well-designed spaces can bring ideas and brands to life in ways that inform, inspire, and delight. Through our partnership we will push the boundaries of what a building can be and help our clients bring people closer together through shared experiences – by seeking to design in ways that enable the environment to learn from its users so that it, and them get better with use.”
ALSO SEE: Tech Report 5.0: Digital Immersion
Under the agreement, ESI Design becomes NBBJ’s 18th studio. As part of the acquisition, Schlossberg becomes a partner at NBBJ and will lead the ESI Design studio at NBBJ.
Six ESI Design leaders will become principals at NBBJ: Alexandra Alfaro, Angela Greene, Cara Buckley, Emily Webster, Layne Braunstein, and Susan Okon. NBBJ will retain two office locations in New York City: The NBBJ New York office at 140 Broadway and ESI Design, an NBBJ studio at 111 Fifth Avenue. This will create a presence of 160 NBBJ employees in New York City, bringing the firm’s total employees to more than 800 worldwide.
Related Stories
| Jan 31, 2014
Trump Hotel Collections announces luxury hotel for Rio de Janeiro
The 13-story, 171-guestroom Trump Rio will be Trump Hotel Collection’s first property in South America and the only luxury hotel in the neighborhood when it opens in 2016.
| Jan 31, 2014
LEGO, Google partner to develop 3D modeling tool for LEGO structures
The free tool, called Build, allows Chrome users to create virtual 3D structures using any shape and color in the LEGO catalog.
| Jan 31, 2014
Ultra-modern McDonald's restaurant voted one of world's best new buildings
This McDonald's, which is combined with a fuel station and recreation areas, was awarded the Best Commercial Building of the Year by architecture website ArchDaily.
| Jan 31, 2014
6 considerations for rehabbing student union buildings
Most colleges and universities feel pressure to offer the latest amenities in order to attract and retain the best and brightest students. While hauling in the bulldozer to create modern facilities is attractive in some regards, deciding to renovate can be just as effective and, in some cases, even preferable to new construction.
| Jan 30, 2014
Mayors of 10 metros unite to cut building-related climate pollution
Organizers say combined initiative could cut as much climate-change pollution as generated by 1 million cars every year, and lower energy bills by nearly $1 billion annually.
| Jan 30, 2014
See how architects at NBBJ are using computational design to calculate the best views on projects [video]
In an ideal world, every office employee would have a beautiful view from his or her desk. While no one can make that happen in real life, computational design can help architects maximize views from every angle.
| Jan 30, 2014
The evolving workplace: One designer's inspiration board
"Open office" has been a major buzzword for decades, and like any buzzword, some of the novelty has worn off. I don't believe we will abandon the open office, but I do think we need to focus on providing a dynamic mix of open and closed spaces.
| Jan 30, 2014
How reverse engineering nature can spur design innovation
It’s not enough to copy nature. Today’s designers need a deeper understanding of environmental nuance, from the biome in.
| Jan 30, 2014
What to expect in the metal building industry in 2014
Every year brings changes. This one won’t be any different. We’ll see growth in some areas, declines in others. Here’s a little preview of what we’ll be writing about 2014 when 2015 comes rolling in.
| Jan 30, 2014
What's in store for healthcare capital markets in 2014?
Despite the shake up stemming from the Affordable Care Act, 2014 will be an active year in healthcare capital markets, according to real estate experts from CBRE Healthcare.