The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
| Mar 11, 2011
Construction of helicopter hangars in South Carolina gets off the ground
Construction is under way on a $26 million aviation support facility for South Carolina National Guard helicopters. Hendrick Construction, the project’s Charlotte, N.C.-based GC, is building the 111,000-sf Donaldson Hangar facility on the 30-acre South Carolina Technology & Aviation Center, Greenville.
| Mar 11, 2011
Texas A&M mixed-use community will focus on green living
HOK, Realty Appreciation, and Texas A&M University are working on the Urban Living Laboratory, a 1.2-million-sf mixed-use project owned by the university. The five-phase, live-work-play project will include offices, retail, multifamily apartments, and two hotels.
| Mar 11, 2011
Chicago office building will serve tenants and historic church
The Alter Group is partnering with White Oak Realty Partners to develop a 490,000-sf high-performance office building in Chicago’s West Loop. The tower will be located on land owned by Old St. Patrick’s Church (a neighborhood landmark that survived the Chicago Fire of 1871) that’s currently being used as a parking lot.
| Mar 11, 2011
Community sports center in Nashville features NCAA-grade training facility
A multisport community facility in Nashville featuring a training facility that will meet NCAA Division I standards is being constructed by St. Louis-based Clayco and Chicago-based Pinnacle.
| Mar 11, 2011
Slam dunk for the University of Nebraska’s basketball arena
The University of Nebraska men’s and women’s basketball programs will have a new home beginning in 2013. Designed by the DLR Group, the $344 million West Haymarket Civic Arena in Lincoln, Neb., will have 16,000 seats, suites, club amenities, loge, dedicated locker rooms, training rooms, and support space for game operations.
| Mar 10, 2011
Steel Joists Clean Up a Car Wash’s Carbon Footprint
Open-web bowstring trusses and steel joists give a Utah car wash architectural interest, reduce its construction costs, and help green a building type with a reputation for being wasteful.
| Mar 10, 2011
How AEC Professionals Are Using Social Media
You like LinkedIn. You’re not too sure about blogs. For many AEC professionals, it’s still wait-and-see when it comes to social media.
| Mar 9, 2011
Hoping to win over a community, Facebook scraps its fortress architecture
Facebook is moving from its tony Palo Alto, Calif., locale to blue-collar Belle Haven, and the social network want to woo residents with community-oriented design.
| Mar 9, 2011
Winners of the 2011 eVolo Skyscraper Competition
Winners of the eVolo 2011 Skyscraper Competition include a high-rise recycling center in New Delhi, India, a dome-like horizontal skyscraper in France that harvests solar energy and collects rainwater, and the Hoover Dam reimagined as an inhabitable skyscraper.
| Mar 9, 2011
Igor Krnajski, SVP with Denihan Hospitality Group, on hotel construction and understanding the industry
Igor Krnajski, SVP for Design and Construction with Denihan Hospitality Group, New York, N.Y., on the state of hotel construction, understanding the hotel operators’ mindset, and where the work is.