The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
| May 17, 2011
Gilbane partners with Steel Orca on ultra-green data center
Gilbane, along with Crabtree, Rohrbaugh & Associates, has been selected to partner with Steel Orca to design and build a 300,000-sf data center in Bucks County, Pa., that will be powered entirely through renewable energy sources--gas, solar, fuel cells, wind and geo-thermal. Completion is scheduled for 2013.
| May 17, 2011
Should Washington, D.C., allow taller buildings?
Suggestions are being made that Washington revise its restrictions on building heights. Architect Roger Lewis, who raised the topic in the Washington Post a few weeks ago, argues for a modest relaxation of the height limits, and thinks that concerns about ruining the city’s aesthetics are unfounded.
| May 17, 2011
The New Orleans master plan
At an afternoon panel during last week's AIA National Conference in New Orleans, Goody Clancy Principal David Dixon and Manning Principal W. Raymond Manning shared their experiences creating the New Orleans Master Plan, a document that sets a new course for the city, from land use and transportation planning to environmental protection.
| May 17, 2011
Do these buildings look like buffalo to you?
It’s hard to contemplate winter now that we’re mid-spring, but when the seasons change, ice skaters in Winnipeg will be able to keep warm in plywood shelters designed by Patkau Architects. The designers created temporary shelters inspired by animal behavior—specifically, buffalo bracing against the wind. Check them out.
| May 16, 2011
USGBC and AIA unveil report for greening K-12 schools
The U.S. Green Building Council and the American Institute of Architects unveiled "Local Leaders in Sustainability: A Special Report from Sundance," which outlines a five-point national action plan that mayors and local leaders can use as a framework to develop and implement green schools initiatives.
| May 16, 2011
Dassault Systèmes to distribute Gehry Technologies’ digital project
Dassault Systèmes and Gehry Technologies announced that Gehry Technologies’ Digital Project products will be integrated into the Dassault Systèmes’ portfolio and distributed through Dassault Systèmes. Digital Project is a suite of 3D BIM applications created by Gehry Technologies using Dassault Systèmes’ CATIA as a core modeling engine.
| May 11, 2011
DOE releases guide for 50% more energy-efficient office buildings
The U.S. Department of Energy today announced the release of the first in a new series of Advanced Energy Design Guides to aid in the design of highly energy efficient office buildings. The 50% AEDG series will provide a practical approach to commercial buildings designed to achieve 50% energy savings compared to the commercial building energy code used in many areas of the country.
| May 10, 2011
Google hires Ingenhoven Architects to design new Mountain View office
The current Googleplex is straining at the seams and yet the company is preparing its biggest hiring surge ever, so Google decided now’s the time to build its own office space—a first for the Internet giant. The company hired Ingenhoven Architects, a German firm that specializes in sustainable architecture, to create plans for what could be a 600,000-sf office.
| May 10, 2011
Solar installations on multifamily rooftops aid social change
The Los Angeles Business Council's study on the feasibility of installing solar panels on the city’s multifamily buildings shows there's tremendous rooftop capacity, and that a significant portion of that rooftop capacity comes from buildings in economically depressed neighborhoods. Solar installations could therefore be used to create jobs, lower utility costs, and improve conditions for residents in these neighborhood.
| May 10, 2011
Dinner is now served…atop the Lincoln Memorial?
Take a look at the temporary restaurant sitting atop Brussels’ historic Arc de Triomphe-Triomfboog. The Cube, by Electrolux, offers 18 diners a spectacular view of the Parc du Cinquantenair, and is one of two structures traveling across Europe, making stops at famous landmarks in Belgium, Italy, Switzerland, Sweden, and Russia. What do you think about one of these 60-tonne structures being placed on a U.S. memorial?
