The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
| Feb 28, 2012
Salem State University Library & Learning Commons topped off
When it opens to students in the fall of 2013, the $60 million facility will offer new archival space; circulation and reference areas; collections; reading spaces; study rooms; instruction labs and a Dean’s suite.
| Feb 28, 2012
More than 1,000 have earned EDAC certification since 2009
Milestone achieved as evidence-based design becomes a top 2012 strategy for healthcare organizations.
| Feb 28, 2012
McCarthy completes second phase of San Diego’s Scripps Hospital
Representing the second phase of a four-phased, $41.3 million expansion and remodeling project, the new addition doubles the size of the existing emergency department and trauma center to encompass a combined 27,000 square feet of space.
| Feb 28, 2012
LUMEnergi names Weinbaum president and CEO
Weinbaum’s experience spans communications, nanotechnology, electronics components, consumer products, semiconductors, software, wireless and lighting.
| Feb 28, 2012
Griffin Electric completes Medical University of South Carolina project
The 210,000-sf complex is comprised of two buildings, and houses research, teaching and office areas, plus conference spaces for the University.
| Feb 27, 2012
Consigli complete first building for Bigelow Ocean Sciences Campus
Designed by WBRC Architects Engineers in association with Perkins + Will.
| Feb 27, 2012
Hollister completes fit-out of 41,500-sf office space in Princeton, N.J.
Intricate interior project involved construction of more than 80 offices.
| Feb 27, 2012
Research Institute at Texas Children’s Hospital building receives LEED Gold
Innovative and sustainable design reflects best environmental building practices.
| Feb 26, 2012
Milwaukee U-Haul facility receives LEED-CI Silver
The new elements of the facility now include: efficient lighting with day-lighting controls and occupancy sensors, a high-efficiency HVAC system used in conjunction with a newly constructed thermal envelope to help reduce energy consumption, and the installation of low-flow fixtures to reduce water consumption.
