The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
| Feb 22, 2013
Zaha Hadid to help plan new London-area airport hub
The Mayor of London has appointed Zaha Hadid Architects to help create a major new airport in southeastern England.
| Feb 21, 2013
AIA College of Fellows awards 2013 Latrobe Prize for 'The City of 7 Billion'
The American Institute of Architects (AIA) College of Fellows has awarded the 2013 Latrobe Prize of $100,000 for the proposal, “The City of 7 Billion.”
| Feb 21, 2013
BD+C's 2011 White Paper: Zero and Net-Zero Energy Buildings + Homes
We submit our eighth White Paper on Sustainability in the hope that it will inspire architects, engineers, contractors, building owners, developers, building product manufacturers, environmentalists, policymakers, government officials, corporate executives, officeholders, and the public to foster the development of net-zero energy buildings and homes.
| Feb 21, 2013
BD+C's 2008 White Paper: Green Buildings + Climate Change
In this White Paper, we provide concrete ways in which AEC professionals can have a positive role in addressing climate change.
| Feb 21, 2013
Holl videos discuss design features of Chengdu ' Porosity Block' project
Architect Steven Holl has released two short films describing the development of Sliced Porosity Block in Chengdu, China.
| Feb 21, 2013
Construction team chosen for world's tallest building in Jeddah, Saudi Arabia
Construction team chosen for world's tallest building in Jeddah, Saudi Arabia.
| Feb 21, 2013
Stephen C. Wright joins Leo A Daly as Managing Principal in D.C.
International architecture, planning, engineering, interior design and program management firm LEO A DALY welcomes Stephen C. Wright, AIA, as the new managing principal of the Washington, D.C., office. Wright will oversee the D.C. team in executing federal, local government, private and non-profit projects and pursuing new business opportunities in markets including aviation, corporate and commercial, higher education, hospitality and institutional facilities.
| Feb 20, 2013
Architecture Billings Index sees strongest growth since 2007
The American Institute of Architects reported the January ABI score was 54.2, up sharply from 51.2 in December. This score reflects a strong increase in demand for design services.
| Feb 19, 2013
'Pop-up' proposal would create movable cultural venue for NYC
The Culture Shed, a proposed 170,000-sf project for New York City's Hudson Yards development, could be the ultimate in "pop-up" facilities.
