The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
| Sep 11, 2014
Cintas invites public to vote for 'America's best restroom'
For the 13th consecutive year, Cintas Corporation is back with its popular America’s Best Restroom Contest. A team of survey editors once again scanned the country for the most creative and clean public restrooms and produced a crop of nominees sure to please.
| Sep 10, 2014
Ranked: Top transit facility sector AEC firms [2014 Giants 300 Report]
Leo A Daly, URS, and Skanska head BD+C's rankings of the largest transit facility sector design and construction firms, based on the 2014 Giants 300 Report.
| Sep 10, 2014
Must See: Shape-shifting architecture that responds to heat
Students in Barcelona have created a composite material using shape memory polymers that can deform and return to their original state when activated by cues like heat, humidity, and light.
| Sep 10, 2014
Lessons for the shore: Bolstering resilience of the built environment
Nearly 32 million people, or 28% of the East Coast's population, live in areas lying within a mile of a shore line. The good news is that municipalities are starting to take action, writes Sasaki Associates.
| Sep 9, 2014
Using Facebook to transform workplace design
As part of our ongoing studies of how building design influences human behavior in today’s social media-driven world, HOK’s workplace strategists had an idea: Leverage the power of social media to collect data about how people feel about their workplaces and the type of spaces they need to succeed.
| Sep 9, 2014
Ranked: Top religious sector AEC firms [2014 Giants 300 Report]
Brasfield & Gorrie, Gensler, and Jacobs top BD+C's rankings of the nation's largest religious sector design and construction firms, as reported in the 2014 Giants 300 Report.
| Sep 9, 2014
Take a look at the hardhat of the future
A Los Angeles-based startup added augmented reality technology to a hardhat, creating a smart helmet.
| Sep 9, 2014
Frank Lloyd Wright's Annie Pfeiffer Chapel brought back to life using 3D printing
Restoration of the Frank Lloyd Wright-designed chapel was made possible (and affordable) thanks to 3D printing.
| Sep 8, 2014
First Look: Foster + Partners, Fernando Romero win competition for Mexico City's newest international airport
Designed to be the world’s most sustainable airport, the plan uses a single, compact terminal scheme in lieu of a cluster of buildings, offering shorter walking distances and fewer level changes, and eliminating the need for trains and tunnels.
| Sep 8, 2014
Trimble acquires Gehry Technologies, aims to create tools for linking office and job site
Trimble and Frank Gehry announced that they have entered into a strategic alliance to collaborate to transform the construction industry by further connecting the office to on-site construction technologies. As part of the alliance, Trimble has acquired Gehry Technologies.
