The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
| Oct 15, 2014
Drones may soon assist code inspectors for construction in the UAE
The United Arab Emirates’ Ministry of Labour announced that they will start using drones to help inspectors record when construction sites are breaking laws.
| Oct 15, 2014
Harvard launches ‘design-centric’ center for green buildings and cities
The impetus behind Harvard's Center for Green Buildings and Cities is what the design school’s dean, Mohsen Mostafavi, describes as a “rapidly urbanizing global economy,” in which cities are building new structures “on a massive scale.”
| Oct 15, 2014
Final touches make 432 Park Avenue tower second tallest in New York City
Concrete has been poured for the final floors of the residential high-rise at 432 Park Avenue in New York City, making it the city’s second-tallest building and the tallest residential tower in the Western Hemisphere.
| Oct 14, 2014
Slash energy consumption in data centers with liquid-based ‘immersive-cooling’ technology
A new technology promises to push the limits of data center energy efficiency by using liquid instead of air to cool the servers.
Sponsored | | Oct 14, 2014
3 color trends drive new commercial exterior color collections
Collectively as a society, we help create color trends, which shape our businesses, recreational facilities, healthcare centers, and civic buildings. These iconic colors are now appearing in Valspar's new color collections. SPONSORED CONTENT
| Oct 14, 2014
Get inspired with the top 10 TED talks about cities
The TED talks, none of which are longer than 20 minutes, feature speakers such as architect Moshe Safdie, Rio de Janeiro Major Eduardo Paes, and animal behaviorist Amanda Burden.
| Oct 14, 2014
Proven 6-step approach to treating historic windows
This course provides step-by-step prescriptive advice to architects, engineers, and contractors on when it makes sense to repair or rehabilitate existing windows, and when they should advise their building owner clients to consider replacement.
| Oct 14, 2014
Richard Meier unveils design for his first tower in Taiwan
Taiwan will soon have its first Richard Meier building, a 535-foot apartment tower in Taichung City, the country’s third-largest city.
| Oct 13, 2014
The mindful workplace: How employees can manage stress at the office
I have spent the last several months writing about healthy workplaces. My research lately has focused on stress—how we get stressed and ways to manage it through meditation and other mindful practices, writes HOK's Leigh Stringer.
| Oct 13, 2014
Debunking the 5 myths of health data and sustainable design
The path to more extensive use of health data in green building is blocked by certain myths that have to be debunked before such data can be successfully incorporated into the project delivery process.
