The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
Cultural Facilities | Feb 6, 2015
Architects look to ‘activate’ vacant block in San Diego with shipping container-based park
A team of alumni from the NewSchool of Architecture and Design in San Diego has taken over a 28,500-sf empty city block in that metro to create what they hope will be a revenue-generating urban park.
Multifamily Housing | Feb 6, 2015
Fannie Mae to offer lower interest rates to LEED-certified multifamily properties
For certified properties, Fannie Mae is now granting a 10 basis point reduction in the interest rate of a multifamily refinance, acquisition, or supplemental mortgage loan.
Airports | Feb 6, 2015
Zaha Hadid-designed terminal in Beijing will be world’s largest
The terminal will accommodate 45 million passengers per year, and will be a hub for both air and rail travel.
Codes and Standards | Feb 6, 2015
Obama executive order requires federal construction projects to consider flood damage caused by climate change
To meet the new standard, builders must build two feet above the currently projected elevation for 100-year floods for most projects.
HVAC | Feb 6, 2015
ASHRAE, REHVA publish guide to chilled beam systems
The guide provides tools and advice for designing, commissioning, and operating chilled-beam systems.
Cultural Facilities | Feb 6, 2015
Under the sea: Manmade island functions as artificial reef
The proposed island would allow visitors to view the enormous faux-reef and its accompanying marine life from the water’s surface to its depths, functioning as an educational center and marine life reserve.
Contractors | Feb 6, 2015
Census Bureau: Capital spending by U.S. businesses increased 4.5%
Of the 19 industry sectors covered in the report, only one had a statistically significant year-to-year decrease in capital spending: the utilities sector.
Warehouses | Feb 5, 2015
Self storage facility designed to blend in with Miami Beach's party scene
The plans by architect Gutierrez & Lozano are of a sleek, boutique-looking, 22,500-sf facility at the gateway to the city.
Sponsored | Designers | Feb 5, 2015
3D printing has people in the building and construction industry talking
How can 3D printing affect the building design and construction industry?
Cultural Facilities | Feb 5, 2015
5 developments selected as 'best in urban placemaking'
Falls Park on the Reedy in Greenville, S.C., and the Grand Rapids (Mich.) Downtown Market are among the finalists for the 2015 Rudy Bruner Award for Urban Excellence.