The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
Cultural Facilities | Mar 9, 2015
London council nixes plans to rebuild the Crystal Palace
Plans for the new Crystal Palace Park were scrapped when the city and the project's developer could come to an agreement before the 16-month exclusivity contract expired.
Office Buildings | Mar 7, 2015
Chance encounters in workplace design: The winning ticket to the innovation lottery?
The logic behind the push to cultivate chance encounters supposes that innovation is akin to a lottery. But do chance encounters reliably and consistently yield anything of substance?
Architects | Mar 6, 2015
Study suggests our brains prefer curvy architecture
A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more. Their finding: People are far more likely to call a room beautiful when its design is round instead of linear.
Justice Facilities | Mar 5, 2015
New courthouse blossoms into a civic space for one California town
The building's canopy suggests classical courthouse features of front porch and portico. It also helps connect the building with a public plaza that has re-centered civic activity and public gathering for the town.
Justice Facilities | Mar 5, 2015
State of the state: How state governments are funding construction projects
State budget shortfalls are making new construction and renovation projects a tough sell, leading lawmakers to seek alternative funding for these jobs.
Museums | Mar 5, 2015
A giant, silver loop in Dubai will house the Museum of the Future
The Sheikh of Dubai hopes the $136 million museum will serve as an incubator for ideas and real designs—a global destination for inventors and entrepreneurs.
Sports and Recreational Facilities | Mar 5, 2015
New HOK designs for St. Louis NFL stadium unveiled
Missouri Governor Jay Nixon has assembled a task force to develop plans for an open-air NFL stadium on the North Riverfront of downtown St. Louis.
Codes and Standards | Mar 5, 2015
Charlotte, N.C., considers rule for gender-neutral public bathrooms
A few other cities, including Philadelphia, Austin, Texas, and Washington D.C., already have gender-neutral bathroom regulations.
Codes and Standards | Mar 5, 2015
FEMA cuts off funding to Indiana after Kokomo continues building stadium in flood zone
FEMA will withhold funding on $5.5 million worth of projects such as building tornado safe rooms in schools.
Reconstruction & Renovation | Mar 5, 2015
Chicago's 7 most endangered properties
Preservation Chicago released its annual list of historic buildings that are at risk of being demolished or falling into decay.
