The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
Healthcare Facilities | Nov 6, 2017
Design isn’t enough to foster collaboration in healthcare and research spaces
A new Perkins Eastman white paper finds limited employee interaction at NYU Winthrop Hospital, a year after it opened.
Architects | Nov 6, 2017
How to start a negotiation: Begin as you mean to continue
How you start a negotiation often will determine where you end up, writes negotiation and mediation expert Brenda Radmacher.
Giants 400 | Nov 3, 2017
Top 25 military architecture firms
Jacobs, Michael Baker Intl., and HDR top BD+C’s ranking of the nation’s largest military sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Engineers | Nov 2, 2017
CannonDesign expands its presence in Colorado with BWG acquisition
Future mergers could be in the offing.
Giants 400 | Nov 1, 2017
Top 35 industrial architecture firms
Jacobs, Stantec, and BRPH top BD+C’s ranking of the nation’s largest industrial sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
K-12 Schools | Oct 31, 2017
Exploring empathy in architecture: Put yourself in your student’s shoes
People are enigmatic and inherently complex, which can make it difficult to design for a larger population.
Architects | Oct 31, 2017
AIA selects recipients for the 2017 Innovation Awards
The program honors projects that highlight collaboration between design and construction teams to create better process efficiencies and overall costs savings.
Giants 400 | Oct 30, 2017
Top 130 green architecture firms
Gensler, Stantec, and HOK top BD+C’s ranking of the nation’s largest green sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Architects | Oct 30, 2017
City 2050: What will your city look like in 2050?
What do we think the future will look like 30 years or so from now? And what will City: 2050 be like?
Architects | Oct 25, 2017
Mason & Hanger appoints Ben Lilly as its new president
The firm expects to continue mining growth opportunities with its federal agency clients.
