The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
Giants 400 | Aug 29, 2022
Top 175 Multifamily Sector Architecture + AE Firms for 2022
Perkins Eastman, Solomon Cordwell Buenz, KTGY, and Gensler top the ranking of the nation's largest multifamily sector architecture and architecture/engineering (AE) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report. Note: This ranking includes all multifamily sector work, including apartments, condos, student housing, and senior living facilities.
| Aug 26, 2022
Idaho Building Code Board considers gutting large part of state energy code
Idaho Building Code Board considers gutting large part of state energy code.
Multifamily Housing | Aug 25, 2022
7 things to know about designing for Chinese multifamily developers
Seven tips for designing successful apartment and condominium projects for Chinese clients.
Giants 400 | Aug 25, 2022
Top 155 Apartment and Condominium Architecture Firms for 2022
Solomon Cordwell Buenz, KTGY, Gensler, and AO top the ranking of the nation's largest apartment and condominium architecture and architecture/engineering (AE) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report.
University Buildings | Aug 25, 2022
Higher education, striving for ‘normal’ again, puts student needs at the center of project planning
Sustainability and design flexibility are what higher education clients are seeking consistently, according to the dozen AEC Giants contacted for this article. “University campuses across North America are commissioning new construction projects designed to make existing buildings and energy systems more sustainable, and are building new flexible learning space that bridge the gap between remote and in-person learning,” say Patrick McCafferty, Arup’s Education Business Leader–Americas East region, and Matt Humphries, Education Business Leader in Canada region.
| Aug 25, 2022
New York City’s congestion pricing aims to reduce traffic, cut carbon
Officials recently released an environmental assessment that analyzes seven different possible pricing schemes for New York City’s congestion pricing program.
Sponsored | BD+C University Course | Aug 24, 2022
Solutions for cladding performance and supply issues
This course covers design considerations and cladding assembly choices for creating high-performance building envelopes — a crucial element in healthy, energy-efficient buildings.
| Aug 24, 2022
California’s investment in ‘community schools’ could transform K-12 education
California has allocated $4.1-billion to develop ‘community schools’ that have the potential to transform K-12 education.
| Aug 24, 2022
Architecture Billings Index slows but remains healthy
For the eighteenth consecutive month architecture firms reported increasing demand for design services in July, according to a new report today from The American Institute of Architects (AIA).
| Aug 23, 2022
New Mass. climate and energy law allows local bans on fossil fuel-powered appliances
A sweeping Massachusetts climate and energy bill recently signed into law by Republican governor Charlie Baker allows local bans on fossil fuel-powered appliances.
