flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

Retail Centers

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

The 9,800-sm complex will have retail and nightclub space with a plaza in between the two concrete buildings.


By Mike Chamernik, Associate Editor | July 21, 2016

Paradise City in Seoul, South Korea. Rendering: MVRDV. Click here to enlarge.

People will notice a big gold splotch when they are flying into Seoul.

The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.

The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.

The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade. 

“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.

Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.

MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.

 

Rendering: MVRDV. Click to enlarge.

Related Stories

Adaptive Reuse | Aug 17, 2023

How to design for adaptive reuse: Don’t reinvent the wheel

Gresham Smith demonstrates the opportunities of adaptive reuse, specifically reusing empty big-box retail and malls, many of which sit unused or underutilized across the country.

Sponsored | | Aug 15, 2023

The Data Benefits of Retail Keyless Entry

SALTO’s wireless access control system provides valuable data analytics for retail establishments

Office Buildings | Aug 10, 2023

Bjarke Ingels Group and Skanska to deliver 1550 on the Green, one of the most sustainable buildings in Texas

In downtown Houston, Skanska USA’s 1550 on the Green, a 28-story, 375,000-sf office tower, aims to be one of Texas’ most sustainable buildings. The $225 million project has deployed various sustainable building materials, such as less carbon-intensive cement, to target 60% reduced embodied carbon.

Market Data | Jul 24, 2023

Leading economists call for 2% increase in building construction spending in 2024

Following a 19.7% surge in spending for commercial, institutional, and industrial buildings in 2023, leading construction industry economists expect spending growth to come back to earth in 2024, according to the July 2023 AIA Consensus Construction Forecast Panel. 

Standards | Jun 26, 2023

New Wi-Fi standard boosts indoor navigation, tracking accuracy in buildings

The recently released Wi-Fi standard, IEEE 802.11az enables more refined and accurate indoor location capabilities. As technology manufacturers incorporate the new standard in various devices, it will enable buildings, including malls, arenas, and stadiums, to provide new wayfinding and tracking features.

Engineers | Jun 14, 2023

The high cost of low maintenance

Walter P Moore’s Javier Balma, PhD, PE, SE, and Webb Wright, PE, identify the primary causes of engineering failures, define proactive versus reactive maintenance, recognize the reasons for deferred maintenance, and identify the financial and safety risks related to deferred maintenance.

Mass Timber | Jun 13, 2023

Mass timber construction featured in two-story mixed-use art gallery and wine bar in Silicon Valley

The Edes Building, a two-story art gallery and wine bar in the Silicon Valley community of Morgan Hill, will prominently feature mass timber. Cross-laminated timber (CLT) and glulam posts and beams were specified for aesthetics, biophilic properties, and a reduced carbon footprint compared to concrete and steel alternatives.

Architects | Jun 6, 2023

Taking storytelling to a new level in building design, with Gensler's Bob Weis and Andy Cohen

Bob Weis, formerly the head of Disney Imagineering, was recently hired by Gensler as its Global Immersive Experience Design Leader. He joins the firm's co-CEO Andy Cohen to discuss how Gensler will focus on storytelling to connect people to its projects.

Retail Centers | Jun 2, 2023

David Adjaye-designed mass timber structure will be a business incubator for D.C.-area entrepreneurs

Construction was recently completed on The Retail Village at Sycamore & Oak, a 22,000-sf building that will serve as a business incubator for entrepreneurs, including emerging black businesses, in Washington, D.C. The facility, designed by Sir David Adjaye, the architect of the National Museum of African American History and Culture, is expected to attract retail and food concepts that originated in the community. 

Mixed-Use | Jun 1, 2023

The Moore Building, a 16-story office and retail development, opens in Nashville’s Music Row district

Named after Elvis Presley’s onetime guitarist, The Moore Building, a 16-story office building with ground-floor retail space, has opened in Nashville’s Music Row district. Developed by Portman and Creed Investment Company and designed by Gresham Smith, The Moore Building offers 236,000 sf of office space and 8,500 sf of ground-floor retail. 

boombox1
boombox2
native1

More In Category

Adaptive Reuse

Empty mall to be converted to UCLA Research Park

UCLA recently acquired a former mall that it will convert into the UCLA Research Park that will house the California Institute for Immunology and Immunotherapy at UCLA and the UCLA Center for Quantum Science and Engineering, as well as programs across other disciplines. The 700,000-sf property, formerly the Westside Pavilion shopping mall, is two miles from the university’s main Westwood campus. Google, which previously leased part of the property, helped enable and support UCLA’s acquisition.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021