The airport experience has evolved over the years in an attempt to ease the tribulations associated with air travel. Airports are no longer defined by fast-food restaurants and duty-free shops; they have become something more akin to shopping malls, with luxury retail stores and expensive, sit-down restaurants.
Exhibit A: The first Johnnie Walker store in the U.S. recently opened in Miami International Airport’s North Terminal. In addition to purchasing Johnnie Walker products, the 1,145-sf store creates a museum-like experience for customers to learn more about the brand.
Photo: Shelby Soblick.
“The design immerses customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand,” says Darin Held, Partner at Bloommiami, the firm that served as design consultants, fabricators and project managers for the store.
At the tasting bar, guests can sample various whiskeys and use iPads that provide additional information about Johnnie Walker products. Also working to create a museum-like ambiance was the lighting, which includes stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads.
Photo: Shelby Soblick.
Other design features include a Johnnie Walker Striding Man Statue, large wall-to-wall light box with images inspired by Miami, museum-style images depicting the history of Johnnie Walker, an engraving station where customers can personalize bottles, intricate floor work that took 56 hours to install, and a single malts library display wall designed to mimic a mixer’s lab.
See Also: The Hershey Company moves into new 7,800-sf flagship retail location in Time Square
Photo: Shelby Soblick.
Photo: Shelby Soblick.
Photo: Shelby Soblick.
Photo: Shelby Soblick.
Related Stories
Mixed-Use | Apr 7, 2017
North Hollywood mixed-use development NoHo West begins construction
The development is expected to open in 2018.
Urban Planning | Mar 31, 2017
4 important things to consider when designing streets for people, not just cars
For the most part what you see is streets that have been designed with the car in mind—at a large scale for a fast speed.
Retail Centers | Mar 23, 2017
The retail renaissance part I: How architecture will shape the future of shopping
The retail sector is charting unfamiliar territory as web sales and evolving tastes force a paradigm shift. In our Retail Renaissance blog series, architects, interior designers, planners and engineers from different GS&P markets will consider the impact of retail trends and discuss how clients and developers can successfully navigate this new age of shopping.
Retail Centers | Mar 21, 2017
A giant ‘show pool’ is the highlight of a new food- and entertainment-centric mall in Turkey's largest metro
WaterGarden Istanbul hopes to attract 15 million visitors a year.
Retail Centers | Mar 9, 2017
When everyone shops online, what happens to mixed-use retail?
NBBJ’s David Yuan explains how changing retail trends are creating new opportunities for urban experiences and public space.
Retail Centers | Mar 7, 2017
Five facets of successful retail that further social connection
What’s driving experiential retail in 2017 and beyond?
Retail Centers | Jan 24, 2017
Sensational shopping: Retail and the emotional connection
CallisonRTKL's Bret Wiggins discusses how to design the retail environment in a way that taps into the shopper psyche.
Retail Centers | Dec 23, 2016
Wayfinding trends: Modern digital signage caters to personal tastes and profiles of shoppers
Applications like Bluetooth-driven Beacon systems and cellular Wi-Fi systems can now be used to help people navigate space in a more profound way, writes CallisonRTKL’s Cody Clark.
Architects | Nov 20, 2016
D.C.’s first distillery-eatery taps into a growing trend
The stylish location targets customers craving craft spirits and late-night dining.
Adaptive Reuse | Nov 7, 2016
From fuel to food: adaptive reuse converts a closed gas station in Princeton, N.J., to a Nomad pizza
The original building dates back to the Modernist 1930s.
