flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Melbourne approves Beyoncé inspired skyscraper

Multifamily Housing

Melbourne approves Beyoncé inspired skyscraper

The bootylicious tower is composed of 660 apartments and a 160-room hotel at the west end of Melbourne's business district.


By BD+C Staff | July 9, 2015
Beyoncé, Melbourne, tower, high-rise, Elenberg Fraser

The team came up with the design using parametric modeling to optimize passive heating and cooling. Soon after, a director noticed the form's similarity with a certain pop star in a music video. Renderings courtesy Elenberg Fraser

Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.

But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.

"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."

"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.

Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.

The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.

Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.

 

Related Stories

Multifamily Housing | Jan 10, 2018

Multifamily 2018 outlook: Developers tap the brakes, but will maintain historic pace

Multifamily developers are poised to register the second-highest annual completions count of this cycle in 2018, but with fewer completions than 2017’s cycle peak, according to a CBRE report.

Multifamily Housing | Jan 9, 2018

New 58-unit luxury apartment building under construction in Chicago’s Gold Coast neighborhood

The 8-story building will feature two- and three-bedroom residences.

Multifamily Housing | Jan 5, 2018

Let’s discuss the Energy Star Multifamily High-Rise Program

The demand for rental housing has been on a steady climb since 2004.

Multifamily Housing | Jan 4, 2018

Shigeru Ban’s mass timber tower in Vancouver gets city approval

The 232-foot-tall Terrace House luxury condo development will be the tallest hybrid wood structure in North America.

Mixed-Use | Jan 3, 2018

A Houston luxury apartment complex has its own co-working space

The new community is located in the economic and population center of Houston.

Multifamily Housing | Dec 12, 2017

Call for technical experts: Dog wash station design

The editors of Multifamily Design + Construction magazine need your expertise.

Multifamily Housing | Dec 7, 2017

Planned Denver apartment community is for those 55 years and older

KTGY Architecture + Planning designed the new Avenida Lakewood just six miles from downtown Denver.

Multifamily Housing | Nov 29, 2017

First Porsche, now Aston Martin: Sports car maker co-develops Miami condo tower *UPDATED

The 391-unit Aston Martin Residences will feature seven penthouses and a duplex penthouse, all with private pools and terraces overlooking Biscayne Bay.

Industry Research | Nov 28, 2017

2018 outlook: Economists point to slowdown, AEC professionals say ‘no way’

Multifamily housing and senior living developments head the list of the hottest sectors heading into 2018, according a survey of 356 AEC professionals.

Multifamily Housing | Nov 28, 2017

Elementary school, daycare campus will serve Toronto’s skyrise neighborhood

The $65 million Canoe Landing Campus brings much needed social infrastructure to the 20,000 residents of Toronto’s CityPlace towers.

boombox1
boombox2
native1

More In Category


Curtain Wall

7 steps to investigating curtain wall leaks

It is common for significant curtain wall leakage to involve multiple variables. Therefore, a comprehensive multi-faceted investigation is required to determine the origin of leakage, according to building enclosure consultants Richard Aeck and John A. Rudisill with Rimkus. 



halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021