Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.
But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.
"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."
"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."
According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.
Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.
The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.
Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.
Related Stories
| Oct 22, 2019
Ben Seager, AIA, Named KTGY’s New 75+ Service-Enriched National Practice Area Leader
Ben Seager, AIA, Named KTGY’s New 75+ Service-Enriched National Practice Area Leader
Multifamily Housing | Oct 17, 2019
Development enlivens a city on Texas’ Gulf Coast
Three mixed-use communities in Port Aransas are expanding.
Multifamily Housing | Oct 16, 2019
Covenant House New York will support the city’s homeless youth
FXCollaborative designed the building.
Multifamily Housing | Oct 16, 2019
A new study wonders how many retiring adults will be able to afford housing
Harvard’s Joint Center for Housing Studies focuses on growing income disparities among people 50 or older.
Multifamily Housing | Oct 14, 2019
Eleven, Minneapolis’ tallest condo tower, breaks ground
RAMSA designed the project.
| Oct 11, 2019
Tips on planning for video surveillance cameras for apartment and condominium projects
“Cameras can be part of a security program, but they’re not the security solution itself.” That’s the first thing to understand about video surveillance systems for apartment and condominium projects, according to veteran security consultant Michael Silva, CPP.
Multifamily Housing | Oct 9, 2019
Multifamily developers vs. Peloton: Round 2... Fight!
Readers and experts offer alternatives to Peloton bicycles for their apartment and condo projects.
Multifamily Housing | Oct 7, 2019
Plant Prefab and Brooks + Scarpa design scalable, multifamily kit-of-parts
It is Plant Prefab’s first multifamily system.
Multifamily Housing | Oct 3, 2019
50 Penn breaks ground in New York, will provide 218 units of affordable housing
Dattner Architects is designed the project.