flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Melbourne approves Beyoncé inspired skyscraper

Multifamily Housing

Melbourne approves Beyoncé inspired skyscraper

The bootylicious tower is composed of 660 apartments and a 160-room hotel at the west end of Melbourne's business district.


By BD+C Staff | July 9, 2015
Beyoncé, Melbourne, tower, high-rise, Elenberg Fraser

The team came up with the design using parametric modeling to optimize passive heating and cooling. Soon after, a director noticed the form's similarity with a certain pop star in a music video. Renderings courtesy Elenberg Fraser

Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.

But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.

"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."

"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.

Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.

The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.

Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.

 

Related Stories

Market Data | Feb 24, 2021

2021 won’t be a growth year for construction spending, says latest JLL forecast

Predicts second-half improvement toward normalization next year.

Multifamily Housing | Feb 23, 2021

Rising costs push developers to consider modular construction

The mainstreaming of modular construction offers a cost-effective and creative solution to develop new types of urban developments.

Multifamily Housing | Feb 21, 2021

Multifamily Amenities Survey 2021: Early results show COVID-19 impact on apartment amenities

Survey of multifamily developers, owners, architects, and contractors shows many adjusting their amenities to deal with the impact of the pandemic on property occupiers.

Multifamily Housing | Feb 19, 2021

Former motorcycle factory converted into affordable housing

The Architectural Team designed the project.

Multifamily Housing | Feb 12, 2021

Benefits of a factory-installed ceiling radiation damper explained

Greenheck applications engineer Craig Kulski explains the benefits of a factory-installed ceiling radiation damper.

Multifamily Housing | Feb 10, 2021

The Weekly show, Feb 11, 2021: Advances in fire protection engineering, and installing EV ports in multifamily housing

This week on The Weekly show, BD+C editors speak with AEC industry leaders from Bozzuto Management Company and Goldman Copeland about advice on installing EV ports in multifamily housing, and advances in fire protection engineering.

Multifamily Housing | Feb 10, 2021

10 significant multifamily developments to open in late 2020 and early 2021

Seattle's new twisting condo tower and Rem Koolhaas's first residential building are among 10 notable multifamily housing projects to debut in late 2020 and early 2021.

Multifamily Housing | Feb 8, 2021

Vista Railing Systems expands its senior management team

Chris Dooley and Tom Killy join Vista Railings, the British Columbia manufacturer of commercial/multifamily railings.

Multifamily Housing | Feb 8, 2021

Veterans Village supplies 51 units of supportive housing for U.S. military veterans in Carson, Calif.

Withee Malcolm Architects designed the supportive housing community for developer Thomas Safran & Associates.

boombox1
boombox2
native1

More In Category

Curtain Wall

7 steps to investigating curtain wall leaks

It is common for significant curtain wall leakage to involve multiple variables. Therefore, a comprehensive multi-faceted investigation is required to determine the origin of leakage, according to building enclosure consultants Richard Aeck and John A. Rudisill with Rimkus. 




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021