Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.
But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.
"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."
"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."
According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.
Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.
The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.
Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.
Related Stories
Multifamily Housing | Mar 24, 2023
Washington state House passes bill banning single-family zoning
The Washington state House of Representatives recently passed a bill that would legalize duplexes or fourplexes in almost every neighborhood of every city in the state.
Multifamily Housing | Mar 24, 2023
Momentum building for green retrofits in New York City co-ops, condos
Many New York City co-op and condo boards had been resistant to the idea of approving green retrofits and energy-efficiency upgrades, but that reluctance might be in retreat.
Legislation | Mar 24, 2023
New York lawmakers set sights on unsafe lithium-ion batteries used in electric bikes and scooters
Lawmakers in New York City and statewide have moved to quell the growing number of fires caused by lithium-ion batteries used in electric bikes and scooters.
Multifamily Housing | Mar 24, 2023
Multifamily developers offering new car-free projects in car-centric cities
Cities in the South and Southwest have eased zoning rules with parking space mandates in recent years to allow developers to build new housing with less parking.
Multifamily Housing | Mar 24, 2023
Coastal multifamily developers, owners expect huge jump in insurance costs
In Texas and Florida, where Hurricane Ian caused $50 billion in damage last year, insurance costs are nearly 50% higher than in 2022.
Multifamily Housing | Mar 24, 2023
Average size of new apartments dropped sharply in 2022
The average size of new apartments in 2022 dropped sharply in 2022, as tracked by RentCafe. Across the U.S., the average new apartment size was 887 sf, down 30 sf from 2021, which was the largest year-over-year decrease.
Geothermal Technology | Mar 22, 2023
Lendlease secures grants for New York’s largest geothermal residential building
Lendlease and joint venture partner Aware Super, one of Australia’s largest superannuation funds, have acquired $4 million in support from the New York State Energy Research and Development Authority to build a geoexchange system at 1 Java Street in Brooklyn. Once completed, the all-electric property will be the largest residential project in New York State to use a geothermal heat exchange system.
Urban Planning | Mar 16, 2023
Three interconnected solutions for 'saving' urban centers
Gensler Co-CEO Andy Cohen explores how the global pandemic affected city life, and gives three solutions for revitalizing these urban centers.
Building Tech | Mar 14, 2023
Reaping the benefits of offsite construction, with ICC's Ryan Colker
Ryan Colker, VP of Innovation at the International Code Council, discusses how municipal regulations and inspections are keeping up with the expansion of off-site manufacturing for commercial construction. Colker speaks with BD+C's John Caulfield.
Multifamily Housing | Mar 14, 2023
Multifamily housing rent rates remain flat in February 2023
Multifamily housing asking rents remained the same for a second straight month in February 2023, at a national average rate of $1,702, according to the new National Multifamily Report from Yardi Matrix. As the economy continues to adjust in the post-pandemic period, year-over-year growth continued its ongoing decline.
