This year marks Gensler’s 50th anniversary. As it looks toward the future, the planet’s largest architectural design firm sees a world “on the cusp of breakthroughs made possible by innovation, urbanization, and global connectivity,” write co-CEOs David Gensler and Andy Cohen, FAIA, IIDA; and Diane Hoskins, FAIA, in Gensler’s just-released Design Forecast 2015.
Some of the topics Gensler addresses in its 73-page forecast—such as the role of design in increasingly citified environments, where generational demarcations are not always clear and where technological advances proceed unabated—might sound familiar to anyone who’s been keeping up with current events within the nonresidential construction universe.
However, many other AEC firms are probably thinking about how they should respond to the same megatrends that Gensler identifies as shaping design:
• Workplaces are rethinking the nature of work itself as social media and business networks mesh.
• As more people move into cities, innovation will be the key to pragmatic and affordable approaches to planning.
• If technology is raising the stakes on just about everything, where does the human dimension come in?
• In tackling problems revolving around infrastructure resilience, societies are leaning toward holistic solutions, active management, and stewardship.
• As density becomes the abiding development strategy, developers and owners are attracting the best tenants with rich amenities and transit-served destinations.
• Good data and strong analytics are crucial for keeping up with generational cohorts that are “moving targets.”
Gensler’s Forecast also cites 27 trends that are directly impacting the firm’s three primary practices: Workplace, Community, and Lifestyle. Here’s a sampling:
Commercial office buildings “are less of a stand-alone real estate product and more a part of mixed use.” That use, more often than not, is a combination that goes beyond towers to provide “different scales, and … promote[s] the kind of informal interaction that generates higher retail traffic and evening and weekend activity.”
An organizational imperative for an energy sector that must stay flexible and adaptable in a volatile world “is to align: one brand, mission, purpose, and workforce.”
Corporate campuses are shedding their stodgy image as disconnected, disparate buildings. By consolidating operations “under one roof,” companies maximize interactions, foster collaboration and innovation, and promote a sense of community. Photo: Hyundai Motor America, Fountain Valley, Calif. / courtesy Gensler
Technology “disrupts, so tech companies are questioning how buildings work. That means rethinking their performance and exploring innovations like untethered power.”
A burgeoning media sector, despite its equipment-heavy context, is still a creative industry that favors workspaces that are “open, amenity-filled, flexible in relation to new technologies, and capable of being scaled up fast for growth.”
Mass customization will drive product design, as large cities serve as micro-markets for products and innovation hubs that influence broader consumer tastes.
Life sciences companies are replacing traditional labs with technically complex workplaces that support the latest scientific advances, and allow researchers to form interdisciplinary teams for collaboration.
Next-generation aircraft provides a growth opportunity for large, non-hub airports to offer direct international service, city to city, bypassing existing gateway hubs. Global mega-hubs will grow and evolve as leisure destinations with more space dedicated to retail and dining. “Primed by smart devices, the passenger experience will take cues from retail centers and hotels.”
Consolidation, demographic shifts, and new competition are causing “massive” changes in the healthcare sector. Consumers want more choices. Work-based wellness is entering into the healthcare space. And the rise in specialty care centers reflects the movement toward personalized medicine that integrates clinical innovations with tailored care delivery.
What’s differentiating retail centers in an age of online shopping is their engagement with customers and communities. “As retailers’ real and digital worlds converge, the browse/buy function is evolving.” And word of mouth, so important to sales, “is part of the smartphone data that give retailers the bigger picture.”
In a digital era, when an experience that can’t be shared in real time “didn’t happen,” the goal of entertainment projects needs to be to connect with audiences before, during and after the event “so people are engaged and the ROI is higher.”
The hospitality sector is working overtime to be informal and welcoming, by integrating local culture and letting the larger community in whenever they can.
Countries in the Middle East and Asia are competing for which can build the tallest building. But the success of these “vertical cities” will ultimately be measured “by how well they attract and support tenants, and how well they fit with and enliven the city at their feet.”
Gensler foresees tomorrow’s mixed-use towers as anchors for diverse, walkable and transit-served districts.
Read the Gensler’s Design Forecast 2015.
Related Stories
Senior Living Design | Feb 15, 2023
Passive House affordable senior housing project opens in Boston
Work on Phase Three C of The Anne M. Lynch Homes at Old Colony, a 55-apartment midrise building in Boston that stands out for its use of Passive House design principles, was recently completed. Designed by The Architectural Team (TAT), the four-story structure was informed throughout by Passive House principles and standards.
Designers | Feb 13, 2023
Hoffmann Architects + Engineers Establishes Diversity Advancement Scholarship Fund
Hoffmann Architects + Engineers, a design firm specializing in the rehabilitation of building exteriors, contributed $25,000 to fund the Hoffmann Diversity Advancement Scholarship, administered through the Connecticut Architecture Foundation. The fund provides scholarships for students from underrepresented racial or ethnic groups who are seeking degrees in architecture or engineering.
Office Buildings | Feb 12, 2023
Smyrna Ready Mix’s new office HQ mimics the patterns in the company’s onsite stone quarry
Designed by EOA Architects to showcase various concrete processes and applications, Smyrna Ready Mix's new office headquarters features vertical layering that mimics the patterns in the company’s stone quarry, located on the opposite end of the campus site. The building’s glass and concrete bands are meant to mirror the quarry’s natural contours and striations.
Multifamily Housing | Feb 11, 2023
8 Gold and Platinum multifamily projects from the NAHB's BALA Awards
This year's top BALA multifamily winners showcase leading design trends, judged by eight industry professionals from across the country.
Multifamily Housing | Feb 10, 2023
Dallas to get a 19-story, 351-unit residential high-rise
In Dallas, work has begun on a new multifamily high-rise called The Oliver. The 19-story, 351-unit apartment building will be located within The Central, a 27-acre mixed-use development near the Knox/Henderson neighborhood north of downtown Dallas.
Sustainability | Feb 9, 2023
New guide for planning, designing, and operating onsite water reuse systems
The Pacific Institute, a global nonpartisan water think tank, has released guidance for developers to plan, design, and operate onsite water reuse systems. The Guide for Developing Onsite Water Systems to Support Regional Water Resilience advances circular, localized approaches to managing water that reduce a site’s water footprint, improve its resilience to water shortage or other disruptions, and provide benefits for local communities and regional water systems.
Office Buildings | Feb 9, 2023
Post-Covid Manhattan office market rebound gaining momentum
Office workers in Manhattan continue to return to their workplaces in sufficient numbers for many of their employers to maintain or expand their footprint in the city, according to a survey of more than 140 major Manhattan office employers conducted in January by The Partnership for New York City.
Giants 400 | Feb 9, 2023
New Giants 400 download: Get the complete at-a-glance 2022 Giants 400 rankings in Excel
See how your architecture, engineering, or construction firm stacks up against the nation's AEC Giants. For more than 45 years, the editors of Building Design+Construction have surveyed the largest AEC firms in the U.S./Canada to create the annual Giants 400 report. This year, a record 519 firms participated in the Giants 400 report. The final report includes 137 rankings across 25 building sectors and specialty categories.
University Buildings | Feb 8, 2023
STEM-focused Kettering University opens Stantec-designed Learning Commons
In Flint, Mich., Kettering University opened its new $63 million Learning Commons, designed by Stantec. The new facility will support collaboration, ideation, and digital technology for the STEM-focused higher learning institution.
Sustainability | Feb 8, 2023
A wind energy system—without the blades—can be placed on commercial building rooftops
Aeromine Technologies’ bladeless system captures and amplifies a building’s airflow like airfoils on a race car.