This year marks Gensler’s 50th anniversary. As it looks toward the future, the planet’s largest architectural design firm sees a world “on the cusp of breakthroughs made possible by innovation, urbanization, and global connectivity,” write co-CEOs David Gensler and Andy Cohen, FAIA, IIDA; and Diane Hoskins, FAIA, in Gensler’s just-released Design Forecast 2015.
Some of the topics Gensler addresses in its 73-page forecast—such as the role of design in increasingly citified environments, where generational demarcations are not always clear and where technological advances proceed unabated—might sound familiar to anyone who’s been keeping up with current events within the nonresidential construction universe.
However, many other AEC firms are probably thinking about how they should respond to the same megatrends that Gensler identifies as shaping design:
• Workplaces are rethinking the nature of work itself as social media and business networks mesh.
• As more people move into cities, innovation will be the key to pragmatic and affordable approaches to planning.
• If technology is raising the stakes on just about everything, where does the human dimension come in?
• In tackling problems revolving around infrastructure resilience, societies are leaning toward holistic solutions, active management, and stewardship.
• As density becomes the abiding development strategy, developers and owners are attracting the best tenants with rich amenities and transit-served destinations.
• Good data and strong analytics are crucial for keeping up with generational cohorts that are “moving targets.”
Gensler’s Forecast also cites 27 trends that are directly impacting the firm’s three primary practices: Workplace, Community, and Lifestyle. Here’s a sampling:
Commercial office buildings “are less of a stand-alone real estate product and more a part of mixed use.” That use, more often than not, is a combination that goes beyond towers to provide “different scales, and … promote[s] the kind of informal interaction that generates higher retail traffic and evening and weekend activity.”
An organizational imperative for an energy sector that must stay flexible and adaptable in a volatile world “is to align: one brand, mission, purpose, and workforce.”
Corporate campuses are shedding their stodgy image as disconnected, disparate buildings. By consolidating operations “under one roof,” companies maximize interactions, foster collaboration and innovation, and promote a sense of community. Photo: Hyundai Motor America, Fountain Valley, Calif. / courtesy Gensler
Technology “disrupts, so tech companies are questioning how buildings work. That means rethinking their performance and exploring innovations like untethered power.”
A burgeoning media sector, despite its equipment-heavy context, is still a creative industry that favors workspaces that are “open, amenity-filled, flexible in relation to new technologies, and capable of being scaled up fast for growth.”
Mass customization will drive product design, as large cities serve as micro-markets for products and innovation hubs that influence broader consumer tastes.
Life sciences companies are replacing traditional labs with technically complex workplaces that support the latest scientific advances, and allow researchers to form interdisciplinary teams for collaboration.
Next-generation aircraft provides a growth opportunity for large, non-hub airports to offer direct international service, city to city, bypassing existing gateway hubs. Global mega-hubs will grow and evolve as leisure destinations with more space dedicated to retail and dining. “Primed by smart devices, the passenger experience will take cues from retail centers and hotels.”
Consolidation, demographic shifts, and new competition are causing “massive” changes in the healthcare sector. Consumers want more choices. Work-based wellness is entering into the healthcare space. And the rise in specialty care centers reflects the movement toward personalized medicine that integrates clinical innovations with tailored care delivery.
What’s differentiating retail centers in an age of online shopping is their engagement with customers and communities. “As retailers’ real and digital worlds converge, the browse/buy function is evolving.” And word of mouth, so important to sales, “is part of the smartphone data that give retailers the bigger picture.”
In a digital era, when an experience that can’t be shared in real time “didn’t happen,” the goal of entertainment projects needs to be to connect with audiences before, during and after the event “so people are engaged and the ROI is higher.”
The hospitality sector is working overtime to be informal and welcoming, by integrating local culture and letting the larger community in whenever they can.
Countries in the Middle East and Asia are competing for which can build the tallest building. But the success of these “vertical cities” will ultimately be measured “by how well they attract and support tenants, and how well they fit with and enliven the city at their feet.”
Gensler foresees tomorrow’s mixed-use towers as anchors for diverse, walkable and transit-served districts.
Read the Gensler’s Design Forecast 2015.
Related Stories
Multifamily Housing | May 30, 2023
Boston’s new stretch code requires new multifamily structures to meet Passive House building requirements
Phius certifications are expected to become more common as states and cities boost green building standards. The City of Boston recently adopted Massachusetts’s so-called opt-in building code, a set of sustainability standards that goes beyond the standard state code.
Architects | May 30, 2023
LRK opens office in Orlando to grow its presence in Florida
LRK, a nationally recognized architectural, planning, and interior design firm, has opened its new office in downtown Orlando, Fla.
Urban Planning | May 25, 2023
4 considerations for increasing biodiversity in construction projects
As climate change is linked with biodiversity depletion, fostering biodiverse landscapes during construction can create benefits beyond the immediate surroundings of the project.
K-12 Schools | May 25, 2023
From net zero to net positive in K-12 schools
Perkins Eastman’s pursuit of healthy, net positive schools goes beyond environmental health; it targets all who work, teach, and learn inside them.
Contractors | May 24, 2023
The average U.S. contractor has 8.9 months worth of construction work in the pipeline, as of April 2023
Contractor backlogs climbed slightly in April, from a seven-month low the previous month, according to Associated Builders and Contractors.
Mass Timber | May 23, 2023
Luxury farm resort uses CLT framing and geothermal system to boost sustainability
Construction was recently completed on a 325-acre luxury farm resort in Franklin, Tenn., that is dedicated to agricultural innovation and sustainable, productive land use. With sustainability a key goal, The Inn and Spa at Southall was built with cross-laminated and heavy timber, and a geothermal variant refrigerant flow (VRF) heating and cooling system.
Architects | May 23, 2023
DEI initiatives at KAI Enterprises, with Michael Kennedy, Jr. and Gyasi Haynes
Michael Kennedy, Jr. and Gyasi Haynes of KAI Enterprises, St. Louis, describe their firm's effort to create a culture of diversity, equity, and inclusion—and how their own experiences as black men in the design and construction industry shaped that initiative.
Multifamily Housing | May 23, 2023
One out of three office buildings in largest U.S. cities are suitable for residential conversion
Roughly one in three office buildings in the largest U.S. cities are well suited to be converted to multifamily residential properties, according to a study by global real estate firm Avison Young. Some 6,206 buildings across 10 U.S. cities present viable opportunities for conversion to residential use.
Architects | May 23, 2023
Ware Malcomb hires Francisco Perez-Azua as Director, Interior Architecture & Design, in its Miami office
Ware Malcomb hires Francisco Perez-Azua as Director, Interior Architecture & Design, in its Miami office.
K-12 Schools | May 22, 2023
The revival of single-building K-12 schools
Schools that combine grades PK through 12 are suddenly not so uncommon. Education sector experts explain why.