This year marks Gensler’s 50th anniversary. As it looks toward the future, the planet’s largest architectural design firm sees a world “on the cusp of breakthroughs made possible by innovation, urbanization, and global connectivity,” write co-CEOs David Gensler and Andy Cohen, FAIA, IIDA; and Diane Hoskins, FAIA, in Gensler’s just-released Design Forecast 2015.
Some of the topics Gensler addresses in its 73-page forecast—such as the role of design in increasingly citified environments, where generational demarcations are not always clear and where technological advances proceed unabated—might sound familiar to anyone who’s been keeping up with current events within the nonresidential construction universe.
However, many other AEC firms are probably thinking about how they should respond to the same megatrends that Gensler identifies as shaping design:
• Workplaces are rethinking the nature of work itself as social media and business networks mesh.
• As more people move into cities, innovation will be the key to pragmatic and affordable approaches to planning.
• If technology is raising the stakes on just about everything, where does the human dimension come in?
• In tackling problems revolving around infrastructure resilience, societies are leaning toward holistic solutions, active management, and stewardship.
• As density becomes the abiding development strategy, developers and owners are attracting the best tenants with rich amenities and transit-served destinations.
• Good data and strong analytics are crucial for keeping up with generational cohorts that are “moving targets.”
Gensler’s Forecast also cites 27 trends that are directly impacting the firm’s three primary practices: Workplace, Community, and Lifestyle. Here’s a sampling:
Commercial office buildings “are less of a stand-alone real estate product and more a part of mixed use.” That use, more often than not, is a combination that goes beyond towers to provide “different scales, and … promote[s] the kind of informal interaction that generates higher retail traffic and evening and weekend activity.”
An organizational imperative for an energy sector that must stay flexible and adaptable in a volatile world “is to align: one brand, mission, purpose, and workforce.”
Corporate campuses are shedding their stodgy image as disconnected, disparate buildings. By consolidating operations “under one roof,” companies maximize interactions, foster collaboration and innovation, and promote a sense of community. Photo: Hyundai Motor America, Fountain Valley, Calif. / courtesy Gensler
Technology “disrupts, so tech companies are questioning how buildings work. That means rethinking their performance and exploring innovations like untethered power.”
A burgeoning media sector, despite its equipment-heavy context, is still a creative industry that favors workspaces that are “open, amenity-filled, flexible in relation to new technologies, and capable of being scaled up fast for growth.”
Mass customization will drive product design, as large cities serve as micro-markets for products and innovation hubs that influence broader consumer tastes.
Life sciences companies are replacing traditional labs with technically complex workplaces that support the latest scientific advances, and allow researchers to form interdisciplinary teams for collaboration.
Next-generation aircraft provides a growth opportunity for large, non-hub airports to offer direct international service, city to city, bypassing existing gateway hubs. Global mega-hubs will grow and evolve as leisure destinations with more space dedicated to retail and dining. “Primed by smart devices, the passenger experience will take cues from retail centers and hotels.”
Consolidation, demographic shifts, and new competition are causing “massive” changes in the healthcare sector. Consumers want more choices. Work-based wellness is entering into the healthcare space. And the rise in specialty care centers reflects the movement toward personalized medicine that integrates clinical innovations with tailored care delivery.
What’s differentiating retail centers in an age of online shopping is their engagement with customers and communities. “As retailers’ real and digital worlds converge, the browse/buy function is evolving.” And word of mouth, so important to sales, “is part of the smartphone data that give retailers the bigger picture.”
In a digital era, when an experience that can’t be shared in real time “didn’t happen,” the goal of entertainment projects needs to be to connect with audiences before, during and after the event “so people are engaged and the ROI is higher.”
The hospitality sector is working overtime to be informal and welcoming, by integrating local culture and letting the larger community in whenever they can.
Countries in the Middle East and Asia are competing for which can build the tallest building. But the success of these “vertical cities” will ultimately be measured “by how well they attract and support tenants, and how well they fit with and enliven the city at their feet.”
Gensler foresees tomorrow’s mixed-use towers as anchors for diverse, walkable and transit-served districts.
Read the Gensler’s Design Forecast 2015.
Related Stories
| Dec 18, 2013
Architecture Billings Index takes step back in November
After six months of steadily increasing demand for design services, the Architecture Billings Index paused in November, dipping below 50 for just the second time in 2013.
| Dec 17, 2013
Kahn appoints Alan Cobb President and CEO
Cobb is the tenth president in the firm’s 118-year history. As President, Cobb is responsible for ensuring that all of the firm’s client issues are effectively address and that overall project team performance meets or exceeds client expectations for each and job the firm undertakes.
| Dec 17, 2013
CBRE's Chris Bodnar and Lee Asher named Healthcare Real Estate Executives of the Year
CBRE Group, Inc. announced today that two of its senior executives, Chris Bodnar and Lee Asher, have been named Healthcare Real Estate Executives of the Year by Healthcare Real Estate Insights.
| Dec 16, 2013
Is the metal building industry in a technology shift?
Automation is the future you can’t avoid, though you may try. Even within the metal building industry—which is made up of skilled tradesmen—automation has revolutionized, and will continue revolutionizing, how we work.
| Dec 16, 2013
Why employees don’t trust their leaders
Trust, one of the key elements to productive business relationships, is in short supply these days. An Associated Press-GfK poll discovered that only one-third of Americans say most people can be trusted and nearly two-thirds says “you can’t be too careful” in dealing with people.
| Dec 16, 2013
Construction materials prices remain stable in November
Overall, construction materials prices fell 0.5 percent in November and are up only 1.1 percent year over year, according to the Department of Labor’s Dec. 13 Producer Price Index.
| Dec 16, 2013
Helene Combs Dreiling, FAIA, inaugurated 2014 AIA President
Helene Combs Dreiling, FAIA, executive director of the Virginia Center for Architecture, was inaugurated as the 90th president of the American Institute of Architects (AIA) during ceremonies held on December 12th at the Andrew W. Mellon Auditorium. She succeeds Mickey Jacob, FAIA, in representing nearly 83,000 AIA members.
| Dec 13, 2013
GRW acquires West Virginia design firm Chapman Technical Group
GRW is expanding its capabilities through the recent acquisition of Chapman Technical Group, a 36-person West Virginia-based firm.
| Dec 13, 2013
AIA, MIT issue joint report on impact of design on public health
The research looks at the health of eight U.S. cities and lays out a path for translating the research into meaningful findings for policy makers and urban planners.
| Dec 11, 2013
Wyndham unveils hotel prototype for its Hawthorn Suites chain
The extended-stay hotel prototype reduces development costs by 46% for franchisees and enhances the overall guest experience.