The Rock Family of Companies, which includes Rocket Mortgage and Quicken Loans, is one of Detroit’s largest employers, with 17,000 workers. Over the past several months, many of those employees have been returning to their offices, more than 1 million sf of which in several buildings were renovated in 2020, while those spaces were closed because of the coronavirus pandemic.
Pophouse—a nine-year-old interior design studio owned by Jennifer Gilbert,, the wife of Dan Gilbert, Rock’s chairman and majority owner—came up with the design concept for this renovation project through a pilot program at Rocket Mortgage Technology’s four-story 288,000-sf headquarters in the One Campus Martius Building that, initially, involved around 40 employees for several months in 2019, and then was refined to the point where it could be rolled out for 2,000 workers.
“The goal was to offer a destination and collaborative space for innovation,” says Mike Malloy, Chief Amazement Officer for Rock Central, a professional services firm that’s part of Rocket Companies. Jennifer Janus, Pophouse’s President, says her firm’s mission on this project was to create a positive impact on employees and visitors by using data and metrics to inform its design.
Five parameters defined the pilot’s design:
•Culture + Community, where branded moments demonstrate organizational identity;
•Team + Wellness, where workers are exposed to the outdoors and natural light;
•Collaboration that allows team members to work together within new orientations;
•Tech Integration that reduces extraneous equipment and facilitates team meetings wherever employees are working;
•Flexible Amenity Settings, where private offices are designed with small or larger gathering tables, where team ownership of spaces allows each group to manage its physical assets, and where communal amenities, like kitchens and conference rooms, support all individuals on that floor.
OFFICES WERE BEING USED SPARSELY
![An intimate quiet meeting place in Rocket Mortgage Technology's headquarters.](/sites/default/files/inline-images/Rocket%20Mortgage%20Tech%20HQ%20remodel%202.png)
A survey of employees for the pilot found that 90 percent would use a quiet place at work if it were made available, and that 80 percent wanted more conference rooms. More significant were the findings that 36 percent of room needs per hour were for two-person meetings, and that on an average day 30 percent of the office’s tech team does not come into the building, and that even at its highest level, 20 percent aren’t in the office on a given day.
Pophouse, working with the GC Braun Construction Group and the architect Rossetti, tested all kinds of things: smaller desk surfaces, collaborative zones and software, training areas, additional monitors for teams to use, desk utilization, and digital behaviors.
![Different work settings in Rocket Mortgage Technology's redesigned HQs.](/sites/default/files/inline-images/Pophouse%20-%20Work%20setting%20types.png)
It found that workers could acclimate themselves to a smaller, five-ft desk surface; that they preferred high-top tables to casual seating in collaborative areas; that non-bookable team spaces were “highly valued” and led to different employee behaviors and team rituals; that flexible conditions resonated positively; that new technology should be deployed and tested thoroughly; and that finding solutions that permit onsite and remote work transparently was imperative.
The test space contained new types of work settings for the team to leverage. These included one-on-one spaces, smaller collaborative spaces with soft seating, quiet areas, so-called “touchdown” spaces for spontaneous and quick interaction, and enhanced tech to improve the remote working experience.
Pophouse’s “neighborhood” concept included determining a kit of parts creating a “home base” for team members, which would allow an “ecosystem” of work settings for individuals to choose from. The concept reduced the quantity of workstations but increased the number of overall seats per floor.
OFFICE-TO-RESIDENTIAL COULD BE NEXT OPPORTUNITY
![A shared kitchen amenity](/sites/default/files/inline-images/Rocket%20MOrtgage%20tech%20remodel%203.png)
The firm’s pilot design—which assumes a hybrid work model—revolves around these principles: culture is key, variety over repetition, full sensory performance that reduces distractions, a spectrum of shared and individual spaces, a “playground of perspective” where teams share a “home,” the smart home that functions seamlessly with the office space, a clutter-free workspace, authenticity, and “driven simplicity.”
As the design was applied to offices in other Rock-owned buildings, Pophouse worked with building teams that included the AE firm NORR and Whiting-Turner Construction.
Pophouse, with 30 employees, over the years has completed several thousand large and small projects for Gilbert’s businesses in Detroit, Cleveland, and Miami. But Pophouse still gets 40 percent of its work from other clients. Janus foresees opportunities doing more work in states like California and Florida that would include converting vacated office spaces to residential. Malloy notes that his company is “intrigued” by a pending bill in Washington D.C. that would provide funding for such conversions.
Related Stories
Mixed-Use | Jan 29, 2024
12 U.S. markets where entertainment districts are under consideration or construction
The Pomp, a 223-acre district located 10 miles north of Fort Lauderdale, Fla., and The Armory, a 225,000-sf dining and entertainment venue on six acres in St Louis, are among the top entertainment districts in the works across the U.S.
Office Buildings | Jan 24, 2024
Office designs need to lean in on wellness, says a new HMC Architects report
The firm highlights seven recent design projects for public-sector clients as examples.
Industry Research | Jan 23, 2024
Leading economists forecast 4% growth in construction spending for nonresidential buildings in 2024
Spending on nonresidential buildings will see a modest 4% increase in 2024, after increasing by more than 20% last year according to The American Institute of Architects’ latest Consensus Construction Forecast. The pace will slow to just over 1% growth in 2025, a marked difference from the strong performance in 2023.
Adaptive Reuse | Jan 23, 2024
Adaptive reuse report shows 55K impact of office-to-residential conversions
The latest RentCafe annual Adaptive Reuse report shows that there are 55,300 office-to-residential units in the pipeline as of 2024—four times as much compared to 2021.
Giants 400 | Jan 23, 2024
Top 70 Medical Office Building Construction Firms for 2023
PCL Construction Enterprises, Swinerton, Skanska USA, Clark Group, and Hensel Phelps top BD+C's ranking of the nation's largest medical office building general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Jan 23, 2024
Top 50 Medical Office Building Engineering Firms for 2023
Jacobs, Salas O'Brien, KPFF Consulting Engineers, IMEG, and Kimley-Horn head BD+C's ranking of the nation's largest medical office building engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Jan 23, 2024
Top 110 Medical Office Building Architecture Firms for 2023
SmithGroup, CannonDesign, E4H Environments for Health Architecture, and Perkins Eastman top BD+C's ranking of the nation's largest medical office building architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report.
Office Buildings | Jan 19, 2024
How to strengthen office design as employees return to work
Adam James, AIA, Senior Architect, Design Collaborative, shares office design tips for the increasingly dynamic workplace.
Adaptive Reuse | Jan 18, 2024
Coca-Cola packaging warehouse transformed into mixed-use complex
The 250,000-sf structure is located along a now defunct railroad line that forms the footprint for the city’s multi-phase Beltline pedestrian/bike path that will eventually loop around the city.
Sponsored | BD+C University Course | Jan 17, 2024
Waterproofing deep foundations for new construction
This continuing education course, by Walter P Moore's Amos Chan, P.E., BECxP, CxA+BE, covers design considerations for below-grade waterproofing for new construction, the types of below-grade systems available, and specific concerns associated with waterproofing deep foundations.