ATLANTA, April 19, 2011 – Function:, an integrated marketing agency that specializes in reaching the architecture, building and design community, is hosting an interactive art event, “Construct. Build. Evolve.” (CBE) in Atlanta’s Piedmont Park on Thursday April 21, 2011 at 11:00AM EDT. Dedicated to connecting building product manufacturers with the architecture and design community through education and dialogue, Function: is interested in the future of the industry and how those within it can shape that future. During the event attendees will be asked to answer the question, “how would you build the future?” to rouse dialogue and discover fresh ideas for the future of the built environment.
Throughout the event, participants will be provided materials to share their answers. Those will be gathered and hung around several birdhouses created by architects. Each birdhouse is a unique reflection of it's designer’s vision on how architecture and building choices can affect the future, in light of the issues we face today. The birdhouses have been constructed from building materials provided by Function:'s clients as well as any recyclable or reusable material available to the designers. Contributing architects and designers include: Nathan Koskovich, Partner, Designer, Studio ALA; Jeff Wren, Principal, EarthStation Architecture; and Claudia Munroe, AIA, LEED AP.
“In a time of such dynamic change for our industry, we are always looking for the next movement, idea or fresh set of eyes,” said Michele DeHaven, principal and creative director for Function:. “We’re hoping to really dig into the issues facing architects and specifiers today as a way to improve the future from the ground up.”
In addition to Function: and the volunteer architects, several building product manufacturer’s donated material for the construction of the birdhouses:
Following the Construct Build Evolve event, all of the birdhouses will be donated to charitable foundations and public green spaces throughout the city. They will also be on the event’s website, www.Functionatl.com/CBE2011.The site for the event is near the 10th street entrance to Atlanta’s Piedmont Park.
About Function:
Function: is an integrated marketing agency, converging strategy, design, research and communications for companies in the building, architecture and design community. Based in Atlanta, Function: provides clients throughout North America with a complete range of solutions, including advertising, marketing, design development and public relations to energize sales cycles. An innovative approach enables Function: to work efficiently and tactically, engaging key influencers, prospects and internal conduits through a range of vehicles and touch points. For more information, please visit www.functionatl.com.
Related Stories
| Nov 16, 2010
Landscape architecture challenges Andrés Duany’s Congress for New Urbanism
Andrés Duany, founder of the Congress for the New Urbanism, adopted the ideas, vision, and values of the early 20th Century landscape architects/planners John Nolen and Frederick Law Olmsted, Jr., to launch a movement that led to more than 300 new towns, regional plans, and community revitalization project commissions for his firm. However, now that there’s a societal buyer’s remorse about New Urbanism, Duany is coming up against a movement that sees landscape architecture—not architecture—as the design medium more capable of organizing the city and enhancing the urban experience.
| Nov 16, 2010
Just for fun: Words that architects use
If you regularly use such words as juxtaposition, folly, truncated, and articulation, you may be an architect. Architects tend to use words rarely uttered during normal conversations. In fact, 62% of all the words that come out of an architects mouth could be replaced by a simpler and more widely known word, according to this “report.” Review this list of designer words, and once you manage to work them into daily conversation, you’re on your way to becoming a bonafide architect.
| Nov 16, 2010
NFRC approves technical procedures for attachment product ratings
The NFRC Board of Directors has approved technical procedures for the development of U-factor, solar heat gain coefficient (SHGC), and visible transmittance (VT) ratings for co-planar interior and exterior attachment products. The new procedures, approved by unanimous voice vote last week at NFRC’s Fall Membership Meeting in San Francisco, will add co-planar attachments such as blinds and shades to the group’s existing portfolio of windows, doors, skylights, curtain walls, and window film.
| Nov 15, 2010
Gilbane to acquire W.G. Mills, Inc.
Rhode Island-based Gilbane Building Company announced plans to acquire W.G. Mills, Inc., a construction management firm with operations based in Florida. The acquisition will dramatically strengthen Gilbane’s position in Florida’s growing market and complement its already established presence in the southeast.
| Nov 11, 2010
Saint-Gobain to make $80 million investment in SAGE Electrochromics
Saint-Gobain, one of the world’s largest glass and construction material manufacturers, is making a strategic equity investment in SAGE Electrochromics to make electronically tintable “dynamic glass” an affordable, mass-market product, ushering in a new era of energy-saving buildings.
| Nov 11, 2010
Saint-Gobain to make $80 million investment in SAGE Electrochromics
Saint-Gobain, one of the world’s largest glass and construction material manufacturers, is making a strategic equity investment in SAGE Electrochromics to make electronically tintable “dynamic glass” an affordable, mass-market product, ushering in a new era of energy-saving buildings.
| Nov 11, 2010
USGBC certifies more than 1 billion square feet of commercial space
This month, the total footprint of commercial projects certified under the U.S. Green Building Council’s LEED Green Building Rating System surpassed one billion square feet. Another six billion square feet of projects are registered and currently working toward LEED certification around the world. Since 2000, more than 36,000 commercial projects and 38,000 single-family homes have participated in LEED.
| Nov 10, 2010
$700 million plan to restore the National Mall
The National Mall—known as America’s front yard—is being targeted for a massive rehab and restoration that could cost as much as $700 million (it’s estimated that the Mall has $400 million in deferred maintenance alone). A few of the proposed projects: refurbishing the Grant Memorial, replacing the Capitol Reflecting Pool with a smaller pool or fountain, reconstructing the Constitution Gardens lake and constructing a multipurpose visitor center, and replacing the Sylvan Theater near the Washington Monument with a new multipurpose facility.
