Luxury residential tower is newest planned addition to The Star in Frisco

Plans for a 17-story residential tower have been announced for the Star in Frisco, a 91-acre mixed-use development in Frisco, Texas that comprises the Dallas Cowboys World Headquarters, an Omni Hotel, a medical center, the 510,000-sf Ford Center, and retail, restaurant, and office space.

The residential tower represents a joint venture between Cowboys Owner Jerry Jones Sr., Cowboys Hall-of-Famer Roger Staubach, and Dallas-based developer Robert Shaw. With a boutique look and feel, the design of the tower will mirror the aesthetics that exist throughout The Star and AT&T Stadium.

Columbus Realty is developing the property, which will have 160 apartments averaging 1,200 sf. In addition to the luxury amenities offered by the building, residents will also receive the special benefits and exclusive access to events that come with living steps from the home of the Cowboys.

“Residents will be able to benefit from the full Cowboys experience by living next to our world headquarters and interacting with our players, coaches and executives,” said Jones in a release.

The 17-story building will become the first high-rise building in the city of Frisco. Construction is planned to begin in January of 2018 with first move-ins scheduled for the first quarter of 2019.

Across the country, multifamily rents have skyrocketed. Year-over-year rents are up by double digits in nine of the top 30 markets, while national YoY rent growth is up 6.3%. Emerging from the pandemic, a perfect storm of migration, enhanced government stimulus and a hot housing market, among other factors, has enabled this extremely strong growth.