Luxury hotels lead industry in green accommodations

Results from the American Hotel & Lodging Association’s 2010 Lodging Survey showed that luxury and upper-upscale hotels are most likely to feature green amenities and earn green certifications. The survey, which is conducted every two years, was funded by the American Hotel & Lodging Education Foundation and prepared by Smith Travel Research. Results were tallied from 8,800 respondents, for a very respectable 18% response rate. Questions focused on 14 green-related categories, including allergy-free rooms, water-saving programs, energy management systems, recycling programs, green certification, and green renovation.

The chief findings:

23% of respondents use energy management sensors in guestrooms, down slightly from 25% reported in 2008. Properties most likely to have sensors: luxury (43%) and upper-upscale (32%) hotels.
60% of respondents have recycling programs, up from 40% reported two years ago. Luxury (87%) and upper-upscale (85%) properties are most likely to have these programs, while economy hotels (36%) are least likely.
88% of respondents report use of energy-efficient lighting, versus 68% in 2008. Hotels across the board equally report using this type of lighting to a significant degree.
69% of respondents say they have a water-saving program in place, up from 46% in 2008. Once again, luxury (80%) and upper-upscale (85%) properties are most likely to have such a program. A significant number of upscale hotels (73%) also report having a water-saving program.
51% of respondents report having a digital energy management system in place; this is the first time the question appeared on the survey. Luxury (48%) and upper-upscale hotels (51%) again lead the industry, with only 7% of economy hotels reporting use of a digital energy management system.
56% of hotels offer 100% nonsmoking rooms, up from just 38% two years ago. Upscale (70%) and independent brands (66%) are most likely to offer such rooms.
71% of luxury hotels report that they are working toward a green certification program, with upper-upscale (64%), upscale (47%), mid-level (43%), and independent (40%) rounding out the category. Least likely to go for certification: interstate hotels (32%).
12% of hotels plan to incorporate LEED elements within the next years (if major structural renovations are planned). This is down markedly from the 21% reported in 2008. Luxury (28%) and upper-upscale (16%) are most likely to pursue LEED renovations.
10% of hotels reported having incorporated LEED renovations during the past 12 months, again down from 2008, when 20% of hotels reported LEED renovations. Luxury (25%) and independent brands (12%) were most likely to have incorporated LEED.

The 2010 Lodging Survey is available for purchase (free to AH&LA members) at: www.ahla.com.

Samuel S. Unger, RA, MCR, SLCR, MBA, is the Americas Real Estate Leader for Ernst & Young, LLP, Atlanta. He also serves as president of the CoreNet Global Atlanta chapter. In addition to managing 6.8 million square feet of real estate in North and South America, his responsibilities include real estate strategy for area practices, management of external professional alliances, requirements definition, business case development and approval, real estate negotiation and lease development, and oversight of construction projects for the portfolio. He holds a bachelor’s degree from Harvard College, an MLA and MArch from the University of Pennsylvania, and an MBA from Temple University.