My life is rather good, but it’s negligible compared to what that man has done for the art of architecture.” It’s not every day that a Pritzker Laureate heaps praise on a commercial real estate developer. But that’s just want happened during a 1998 lecture by the late postmodern design pioneer Philip Johnson.
Reminiscing about his collaborations with Gerald D. Hines, Johnson gushed over the Houston developer, calling Hines his “mentor and Medici,” adding, “Everything I’ve done, and everything I’ve been, I owe to Gerry Hines.”
Over a span of nearly 30 years, Hines and Johnson teamed to create more than a dozen groundbreaking commercial developments. The unlikely duo—Hines a Gary, Ind.-born math whiz who carried a slide rule in his suit jacket pocket all of his professional life; Johnson, a Harvard-educated, East Coast design elite best known for his Glass House and work with Ludwig Mies van der Rohe—threw the developer-architect rulebook out the window in creating some of Hines’ most daring—and successful—developments.
Most notable is Houston’s Pennzoil Place, with its twin, 36-story trapezoidal towers. Some credit the acclaimed project, completed in 1975, with sparking a reconnection between architecture and commercial real estate development in the U.S. “After Pennzoil, everyone wanted something other than a box, it seemed,” wrote architecture critic Paul Goldberger in 2012.
The Hines-Johnson alliance is one of countless stories chronicled by author Mark Seal in a new 464-page book about the developer’s career and life, “Raising the Bar: The Life and Work of Gerald D. Hines.”
The book offers a glimpse into the man who, fresh out of Purdue University in 1948 with a degree in mechanical engineering, road tripped to Houston with little money and no place to live. In less than a decade, Hines was developing warehouses and small office buildings throughout the city. By the late 1960s, he was working on what would become some of the city’s most iconic buildings: One Shell Plaza, The Galleria, and later Pennzoil Place and Williams Tower.
Through his stories and projects, Hines, who turns 91 this year, offers a wealth of lessons in real estate development. A few that stuck out:
Know how to spot an opportunity. Hines was one of the first developers to gamble on the idea of high-rise living in Houston when he planned the 16-story Willowick apartment complex in 1963. While others questioned his move, Hines had a trick up his sleeve. He spotted a niche market that wasn’t being served: housing for widows, who preferred the security and efficiency of high-rise living over single-family homes.
Take pride in ownership. While other developers profit from flipping their properties, Hines favors the build-and-hold strategy. “I didn’t think anybody built them better than I did,” he said. “I believed they’d be worth more in the future.”
Harness the power of great architecture. From Bruce Graham to Gyo Obata to Johnson, Hines invested in quality design because he realized the market was willing to pay for something that is truly unique. Great architecture makes good business sense.
For anyone who is fascinated by the world of commercial real estate development, “Raising the Bar” is a must-read. Let’s just hope that Hines’ lifelong passion for creating great buildings inspires a new breed of holistic, design-minded developers.
Related Stories
| Sep 26, 2013
6 ways to maximize home-field advantage in sports venue design
Home-field advantage can play a significant role in game outcomes. Here are ways AEC firms can help create the conditions that draw big crowds, energize the home team to perform better, and disrupt visiting players.
| Sep 26, 2013
Literature review affirms benefits of daylighting, architectural glazing
The use of glass as a building material positively impacts learning, healing, productivity and well-being, according to a white paper published by Guardian Industries and the University of Michigan Taubman College of Architecture and Urban Planning. The findings highlight the significant influence daylighting and outside views have on employees, workers, students, consumers and patients.
| Sep 26, 2013
Mobilizing your job site to achieve a paperless project: fact or fiction?
True mobility in the field has rapidly evolved from lock-box kiosks on each floor to laptops on rolling carts to tablets and iPads loaded with drawings sets stored in the cloud. And WiFi-ready job sites have gone from “nice to have” to “must have” status in just a little over a year.
| Sep 24, 2013
See who's attending BD+C's Under 40 Leadership Summit in SF
Balfour Beatty, Gensler, HDR, and JE Dunn are among the AEC firms sending their rising stars to BD+C's Under 40 Leadership Summit in San Francisco, October 9-11.
| Sep 24, 2013
8 grand green roofs (and walls)
A dramatic interior green wall at Drexel University and a massive, 4.4-acre vegetated roof at the Kauffman Performing Arts Center in Kansas City are among the projects honored in the 2013 Green Roof and Wall Awards of Excellence.
| Sep 23, 2013
The art of rewarding employees
What’s the best way to reward those employees who go the extra mile, particularly when it’s not always feasible to give large financial bonuses? According to author and “recognition expert” Dr. Bob Nelson, the most effective employee rewards are also the least expensive.
| Sep 23, 2013
$300k to $10 million in six years — How Ampirical spent the recession laughing to the bank
Ampirical went from three employees to being in Inc. magazine’s Top 500|5000 fastest growing private companies in just seven years. Find out how.
| Sep 23, 2013
Six-acre Essex Crossing development set to transform vacant New York property
A six-acre parcel on the Lower East Side of New York City, vacant since tenements were torn down in 1967, will be the site of the new Essex Crossing mixed-use development. The product of a compromise between Mayor Michael Bloomberg and various interested community groups, the complex will include ~1,000 apartments.
Sponsored | | Sep 23, 2013
Nichiha USA panels provide cost savings for community project
When tasked with the design and development of a newly constructed Gateway Rehabilitation Center, architects at Rothschild Doyno Collaborative first designed the new center to include metal panels. When the numbers came back, they were challenged with finding a product that would help cut costs and keep them within the construction budget. Nichiha’s fiber cement panels come in a half or less of the metal panel cost.
| Sep 23, 2013
After retrofit and PV array project, N.Y. beverage distributor gets to net-zero
Queens, N.Y.-based beverage distributor Big Geyser’s energy efficiency retrofit project and rooftop solar array installation have positioned the company’s facility to achieve net-zero power.
