My life is rather good, but it’s negligible compared to what that man has done for the art of architecture.” It’s not every day that a Pritzker Laureate heaps praise on a commercial real estate developer. But that’s just want happened during a 1998 lecture by the late postmodern design pioneer Philip Johnson.
Reminiscing about his collaborations with Gerald D. Hines, Johnson gushed over the Houston developer, calling Hines his “mentor and Medici,” adding, “Everything I’ve done, and everything I’ve been, I owe to Gerry Hines.”
Over a span of nearly 30 years, Hines and Johnson teamed to create more than a dozen groundbreaking commercial developments. The unlikely duo—Hines a Gary, Ind.-born math whiz who carried a slide rule in his suit jacket pocket all of his professional life; Johnson, a Harvard-educated, East Coast design elite best known for his Glass House and work with Ludwig Mies van der Rohe—threw the developer-architect rulebook out the window in creating some of Hines’ most daring—and successful—developments.
Most notable is Houston’s Pennzoil Place, with its twin, 36-story trapezoidal towers. Some credit the acclaimed project, completed in 1975, with sparking a reconnection between architecture and commercial real estate development in the U.S. “After Pennzoil, everyone wanted something other than a box, it seemed,” wrote architecture critic Paul Goldberger in 2012.
The Hines-Johnson alliance is one of countless stories chronicled by author Mark Seal in a new 464-page book about the developer’s career and life, “Raising the Bar: The Life and Work of Gerald D. Hines.”
The book offers a glimpse into the man who, fresh out of Purdue University in 1948 with a degree in mechanical engineering, road tripped to Houston with little money and no place to live. In less than a decade, Hines was developing warehouses and small office buildings throughout the city. By the late 1960s, he was working on what would become some of the city’s most iconic buildings: One Shell Plaza, The Galleria, and later Pennzoil Place and Williams Tower.
Through his stories and projects, Hines, who turns 91 this year, offers a wealth of lessons in real estate development. A few that stuck out:
Know how to spot an opportunity. Hines was one of the first developers to gamble on the idea of high-rise living in Houston when he planned the 16-story Willowick apartment complex in 1963. While others questioned his move, Hines had a trick up his sleeve. He spotted a niche market that wasn’t being served: housing for widows, who preferred the security and efficiency of high-rise living over single-family homes.
Take pride in ownership. While other developers profit from flipping their properties, Hines favors the build-and-hold strategy. “I didn’t think anybody built them better than I did,” he said. “I believed they’d be worth more in the future.”
Harness the power of great architecture. From Bruce Graham to Gyo Obata to Johnson, Hines invested in quality design because he realized the market was willing to pay for something that is truly unique. Great architecture makes good business sense.
For anyone who is fascinated by the world of commercial real estate development, “Raising the Bar” is a must-read. Let’s just hope that Hines’ lifelong passion for creating great buildings inspires a new breed of holistic, design-minded developers.
Related Stories
| Mar 26, 2014
First look: Lockheed Martin opens Advanced Materials and Thermal Sciences Center in Palo Alto
The facility will host advanced R&D in emerging technology areas like 3D printing, energetics, thermal sciences, and nanotechnology.
| Mar 25, 2014
Sydney breaks ground on its version of the High Line elevated park [slideshow]
The 500-meter-long park will feature bike paths, study pods, and outdoor workspaces.
Sponsored | | Mar 25, 2014
Johns Hopkins chooses SLENDERWALL for a critical medical facility reconstruction
After decades of wear, the hand-laid brick envelope of the Johns Hopkins nine-story Nelson/Harvey inpatient facility began failing. SLENDERWALL met the requirements for renovation.
| Mar 25, 2014
World's tallest towers: Adrian Smith, Gordon Gill discuss designing Burj Khalifa, Kingdom Tower
The design duo discusses the founding of Adrian Smith + Gordon Gill Architects and the design of the next world's tallest, Kingdom Tower, which will top the Burj Khalifa by as much as a kilometer.
| Mar 24, 2014
Snøhetta unveils plans for serpentine mountain hotel
The winding hotel and apartment building will be built between the mountains and the sea in remote Glåpen, Norway.
| Mar 24, 2014
Frank Lloyd Wright's S.C. Johnson Research Tower to open to the public—32 years after closing
The 14-story tower, one of only two Wright-designed high-rises to be built, has been off limits to the public since its construction in 1950.
Sponsored | | Mar 21, 2014
Kameleon Color paint creates color-changing, iridescent exterior for Exploration Tower at Port Canaveral
Linetec finishes Firestone’s UNA-CLAD panels, achieving a one-of-a-kind, dynamic appearance with the first use of Valspar’s new Kameleon Color
| Mar 21, 2014
Forget wood skyscrapers - Check out these stunning bamboo high-rise concepts [slideshow]
The Singapore Bamboo Skyscraper competition invited design teams to explore the possibilities of using bamboo as the dominant material in a high-rise project for the Singapore skyline.
| Mar 20, 2014
Common EIFS failures, and how to prevent them
Poor workmanship, impact damage, building movement, and incompatible or unsound substrate are among the major culprits of EIFS problems.
| Mar 20, 2014
D.C. breaks ground on $2B mega waterfront development [slideshow]
When complete, the Wharf will feature approximately 3 million sf of new residential, office, hotel, retail, cultural, and public uses, including waterfront parks, promenades, piers, and docks.
