Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
| May 11, 2014
Final call for entries: 2014 Giants 300 survey
BD+C's 2014 Giants 300 survey forms are due Wednesday, May 21. Survey results will be published in our July 2014 issue. The annual Giants 300 Report ranks the top AEC firms in commercial construction, by revenue.
| May 6, 2014
'Ugliest building in New Jersey' finally getting facelift
After a decade of false starts and mishaps, the American Dream mall in the Meadowlands may finally get built.
| May 5, 2014
8 modern trends in student dining
Creating a dining experience for the modern millennial requires not only a deep knowledge of good design, but also an understanding of what makes today’s students tick. Culinary designers and consultants provide insights into what trends are transforming the campus table.
| Apr 30, 2014
Visiting Beijing's massive Chaoyang Park Plaza will be like 'moving through a urban forest'
Construction work has begun on the 120,000-sm mixed-use development, which was envisioned by MAD architects as a modern, urban forest.
| Apr 29, 2014
Best of Canada: 12 projects nab nation's top architectural prize [slideshow]
The conversion of a Mies van der Rohe-designed gas station and North Vancouver City Hall are among the recently completed projects to win the 2014 Governor General's Medal in Architecture.
| Apr 29, 2014
USGBC launches real-time green building data dashboard
The online data visualization resource highlights green building data for each state and Washington, D.C.
| Apr 11, 2014
First look: KPF's designs for DreamWorks in the massive Shanghai DreamCenter
Two blocks of offices will be centerpiece of new cultural and lifestyle district in the West Bund Media Port.
| Apr 9, 2014
Steel decks: 11 tips for their proper use | BD+C
Building Teams have been using steel decks with proven success for 75 years. Building Design+Construction consulted with technical experts from the Steel Deck Institute and the deck manufacturing industry for their advice on how best to use steel decking.
| Apr 8, 2014
Gehry, Foster unveil plans for Battersea Power Station redevelopment [slideshow]
Phase 3 of the massive redevelopment of the London landmark will include more than 1,300 residential units, a 160-room hotel, and 350,000 sf of retail space.
| Apr 2, 2014
8 tips for avoiding thermal bridges in window applications
Aligning thermal breaks and applying air barriers are among the top design and installation tricks recommended by building enclosure experts.
