Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
High-rise Construction | Mar 12, 2015
Foster and Partners designs 'The One' in Toronto
Developer Sam Mizrahi worked with Foster and Partners and Core Architects to design Toronto's tallest skyscraper aside from the CN Tower, The One, which will house a luxury shopping mall and condos.
Retail Centers | Mar 10, 2015
Retrofit projects give dying malls new purpose
Approximately one-third of the country’s 1,200 enclosed malls are dead or dying. The good news is that a sizable portion of that building stock is being repurposed.
Retail Centers | Mar 10, 2015
Orlando's Skyscraper to be world's tallest roller coaster
The Skyscraper is expected to begin construction later this year, and open in 2016. It will stand at 570 feet.
Codes and Standards | Mar 5, 2015
Charlotte, N.C., considers rule for gender-neutral public bathrooms
A few other cities, including Philadelphia, Austin, Texas, and Washington D.C., already have gender-neutral bathroom regulations.
Office Buildings | Feb 18, 2015
Commercial real estate developers optimistic, but concerned about taxes, jobs outlook
The outlook for the commercial real estate industry remains strong despite growing concerns over sluggish job creation and higher taxes, according to a new survey of commercial real estate professionals by NAIOP.
Mixed-Use | Feb 13, 2015
First Look: Sacramento Planning Commission approves mixed-use tower by the new Kings arena
The project, named Downtown Plaza Tower, will have 16 stories and will include a public lobby, retail and office space, 250 hotel rooms, and residences at the top of the tower.
Codes and Standards | Feb 12, 2015
New Appraisal Institute form aids in analysis of green commercial building features
The Institute’s Commercial Green and Energy Efficient Addendum offers a communication tool that lenders can use as part of the scope of work.
Modular Building | Feb 12, 2015
New shipping container complex begins construction in Albuquerque
The Green Jeans Farmery already has a hydroponic farm component courtesy of owner and entrepreneur Roy Solomon.
| Jan 7, 2015
4 audacious projects that could transform Houston
Converting the Astrodome to an urban farm and public park is one of the proposals on the table in Houston, according to news site Houston CultureMap.
Smart Buildings | Jan 7, 2015
Best practices for urban infill development: Embrace the region's character, master the pedestrian experience
If an urban building isn’t grounded in the local region’s character, it will end up feeling generic and out-of-place. To do urban infill the right way, it’s essential to slow down and pay proper attention to the context of an urban environment, writes GS&P's Joe Bucher.
