By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Aug 11, 2010
Skanska Promotes Richard Kennedy to COO for NY/NJ Metro Area
Skanska USA Building Inc., headquartered in Parsippany, N.J., has announced that Richard Kennedy was promoted to Chief Operating Officer from his previous role as Senior Vice President – General Counsel. Kennedy’s promotion marks the latest addition to Skanska’s national leadership team.
| Aug 11, 2010
The New Yorker's David Owen: Why Manhattan is America's greenest community
David Owen is a staff writer at The New Yorker and the author of 14 books, most recently Green Metropolis: Why Living Smaller, Living Closer, and Driving Less Are the Keys to Sustainability, in which he argues that Manhattan is the greenest community in America. He graduated from Harvard and lives in Washington, Conn., where he chairs the town planning commission.
| Aug 11, 2010
Brown Craig Turner opens senior living studio
Baltimore-based architecture and design firm Brown Craig Turner has significantly expanded its housing design capabilities and expertise with the launch of its new senior living studio.
| Aug 11, 2010
George H. Miller, FAIA, inaugurated as 2010 AIA President
George H. Miller, FAIA, partner at Pei Cobb Freed & Partners LLP, was inaugurated as the 86th president of the American Institute of Architects (AIA) during ceremonies held on December 4th.
| Aug 11, 2010
Burwell Architects, Ziegler Cooper Architects announce merger
Ziegler Cooper Architects is pleased to announce that Burwell Architects has merged into the Corporate Interior Studio of Ziegler Cooper Architects. We believe the new relationship will enhance and expand the services we can provide to our clients.
| Aug 11, 2010
BE&K Building Group, Turner, BRPH awarded Boeing 787 Dreamliner assembly plant project
A joint venture of the BE&K Building Group and Turner Construction (BE&K | Turner), with design partner BRPH, has been awarded the design-build contract for design and construction of The Boeing Company’s new 787 Dreamliner final assembly plant in North Charleston, South Carolina.
| Aug 11, 2010
Sustainable Buildings as Teaching Tools: 4 Strategies for Integrating Buildings into Experiential Learning
4 Strategies for Integrating Buildings into Experiential Learning
| Aug 11, 2010
Using physical mockups to identify curtain wall design flaws
Part two of a five-part series on diagnosing and avoiding cladding, glazing, and roofing failures from building forensics expert IBA Consultants.
