By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Jan 17, 2012
Capital Engineering joins AECOM
With 160 employees based in Taipei and Kaohsiung, CEC specializes in environmental, water, hydraulic and land development engineering consulting services for clients in Taiwan's public and private sectors.
| Jan 17, 2012
SOM launches Los Angeles design studio
Expert team to join the firm's West Coast practice, focusing on innovative urban and environmentally sustainable design in Southern California
| Jan 16, 2012
2012 40 Under 40 applications due Friday, Jan. 20
Building Design+Construction's 40 Under 40 is open to AEC professionals from around the world who are under 40 years old, as of January 1, 2012.
| Jan 16, 2012
Mid-Continent Tower wins 25 Year Award from AIA Eastern Oklahoma
Designed by Dewberry, iconic tower defines Tulsa’s skyline.
| Jan 16, 2012
Suffolk completes construction on progressive operating suite
5,700 square-foot operating suite to be test bed for next generation of imaged-guided operating techniques.
| Jan 15, 2012
Hollister Construction Services oversees interior office fit-out for Harding Loevner
The work includes constructing open space areas, new conference, trading and training rooms, along with multiple kitchenettes.
| Jan 15, 2012
Smith Consulting Architects designs Flower Hill Promenade expansion in Del Mar, Calif.
The $22 million expansion includes a 75,000-square-foot, two-story retail/office building and a 397-car parking structure, along with parking and circulation improvements and new landscaping throughout.
| Jan 15, 2012
535 Madison Avenue achieves LEED Gold certification
Class-A commercial building meets sustainability requirements of LEED Program.
| Jan 12, 2012
CSHQA receives AIA Northwest & Pacific Region Merit Award for Idaho State Capitol restoration
After a century of service, use, and countless modifications which eroded the historical character of the building and grounds, the restoration brought the 200,000-sf building back to its former grandeur by restoring historical elements, preserving existing materials, and rehabilitating spaces for contemporary uses.
| Jan 12, 2012
Stellar earns construction industry's most prestigious safety award
Now widely accepted as the construction industry's standard measure of safety performance, the STEP awards were established in 1989 to evaluate and improve safety practices and recognize outstanding safety efforts.
