By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Jun 4, 2012
KBE Building and CTA Construction awarded Project of the Year from CMAA
Award given for work done on the renovation of Beverly High School in Beverly, Mass.
| Jun 4, 2012
Pressley promoted to Senior VP and CIO at Hill International
Pressley will be responsible for managing all of Hill's information technology systems and software worldwide.
| Jun 4, 2012
Stalco Construction promotes Scott Pavick to chief estimator
Pavick manages the estimating department and is responsible for developing cost estimates and budgets, value engineering, and subcontractor bid evaluation and negotiations.
| Jun 4, 2012
HBD Construction to build new training campus in St. Louis
Larger campus facility will expand training opportunities for plumbers and pipefitters.
| Jun 1, 2012
New BD+C University Course on Insulated Metal Panels available
By completing this course, you earn 1.0 HSW/SD AIA Learning Units.
| Jun 1, 2012
Caruso to lead Gensler’s Asia talent development
Caruso will be based in Shanghai and working with the Gensler offices in Japan, China, South Korea, Singapore, Thailand, and India until the spring of 2013.
| Jun 1, 2012
AIA 2030 Commitment Program reports new results
The full report contains participating firm demographics, energy reduction initiatives undertaken by firms, anecdotal accounts, and lessons learned.
| Jun 1, 2012
Robert Wilson joins SmithGroupJJR
Wilson makes the move to SmithGroupJJR from VOA Associates, Inc., where he served as a senior vice president and technical director in its Chicago office.
| Jun 1, 2012
Gilbane Building's Sue Klawans promoted
Industry veteran tasked with boosting project efficiency and driving customer satisfaction, to direct operational excellence efforts.
| Jun 1, 2012
Ground broken for Children’s Hospital Colorado South Campus
Children’s Hospital Colorado expects to host nearly 80,000 patient visits at the South Campus during its first year.
