By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Jun 18, 2013
Turner report: Activity in urban markets driving construction cost increases
Turner Construction Company announced that the Second Quarter 2013 Turner Building Cost Index – which measures costs in the non-residential building construction market in the United States – has increased to a value of 859. This reflects a 1.18% increase from the First Quarter 2013 and 4.00% yearly increase from the Second Quarter 2012.
| Jun 17, 2013
First look: Austin to get first high-rise since 2003
Developer Cousins Properties broke ground on the 29-story Colorado Tower in downtown Austin, Texas, the city's first high-rise building since Cousins' completed the Frost Bank Tower a decade ago.
| Jun 17, 2013
DOE launches database on energy performance of 60,000 buildings
The Energy Department today launched a new Buildings Performance Database, the largest free, publicly available database of residential and commercial building energy performance information.
| Jun 14, 2013
First look: Callebaut's eye-popping Möbius building for Taichung arts center
French design firm Vincent Callebaut Architectures has released renderings of "Swallow's Nest," an entry in a design competition for a new cultural center, fine arts museum, and public library in Taichung City, Taiwan. The building, based on a Möbius ring, swirls around a central "Endless Patio."
| Jun 14, 2013
Purdue, industry partners test light steel framing for seismic safety
A partnership of leading earthquake engineering researchers from top U.S. and Canadian universities and design professionals from the steel industry have begun the final phase of a three-year project to increase the seismic safety of buildings that use lightweight cold-formed steel for their primary beams and columns.
| Jun 13, 2013
7 great places that represent excellence in environmental design
An adaptive reuse to create LEED Platinum offices, a park that honors veterans, and a grand national plaza are among the seven projects named winners of the 2013 Great Places Awards. The Environmental Design and Research Association recognize professional and scholarly excellence in environmental design, with special attention paid to the relationship between physical form and human activity or experience.
| Jun 13, 2013
Richard Smith joins Cannon Design Science + Technology practice
Cannon Design, an internationally ranked architectural, engineering and planning firm, is pleased to announce Richard Smith has joined the firm as a Principal. Smith joins the leadership team for Cannon Design’s Science + Technology (S&T) practice and will focus on developing strategies for immediate and long-term growth.
| Jun 13, 2013
Winfrey hired as Health and S&T studio head for SmithGroupJJR Dallas
SmithGroupJJR, one of the nation’s largest architecture, engineering and planning firms, has hired David Winfrey, AIA, LEED AP BD+C, as leader of its Health and Science & Technology Studio at its Dallas, Texas office.
| Jun 13, 2013
WorkingBuildings acquires Specialty Operations Solutions
The WorkingBuildings Companies, a leading provider of comprehensive Owner-based solutions for the built environment, announces the acquisition of Specialty Operations Solutions (SOS), a national provider of research and laboratory services.
| Jun 13, 2013
Health Product Declaration Collaborative names Knott as Executive Director
John L. Knott Jr. has been named as the Health Product Declaration Collaborative’s (www.hpdcollaborative.org) first Executive Director following a national search. The Health Product Declaration Collaborative (HPDC) is a customer-led standards-setting organization committed to the continuous improvement of the building industry’s environmental and health performance, through transparency and innovation in the building product supply chain.