By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Feb 5, 2014
BIA Opens Entries for 25th Annual Brick in Architecture Awards
Entries open on February 10 for the Brick Industry Association's (BIA) Brick in Architecture Awards. Celebrating its silver anniversary, BIA's annual honors spotlight outstanding, innovative and sustainable architecture that incorporates clay brick products as the predominant exterior building or paving material.
| Feb 5, 2014
Multifamily Housing, Green Building, Market Trends, Innovation to be Prime Topics at MBI’s World of Modular
More than 600 developers, contractors, architects, builders, dealers and equipment/service suppliers are expected at the event, slated for March 21-24 in San Antonio, Texas, and hosted by the Modular Building Institute.
| Feb 5, 2014
7 towers that define the 'skinny skyscraper' boom [slideshow]
Recent advancements in structural design, combined with the loosening of density and zoning requirements, has opened the door for the so-called "superslim skyscraper."
| Feb 4, 2014
World's fifth 'living building' certified at Smith College [slideshow]
The Bechtel Environmental Classroom utilizes solar power, composting toilets, and an energy recovery system, among other sustainable strategies, to meet the rigorous performance requirements of the Living Building Challenge.
| Feb 4, 2014
Must see: Student housing complex made with recycled shipping containers
Architect Christian Salvati's new structure is just the first step in bringing shipping container construction to New Haven, Conn.
| Feb 3, 2014
Gehry wins bid to design Berlin's tallest tower [slideshow]
The architect's "rotating cubes" scheme for the 300-unit residential tower beat out design submissions by eight other prominent firms, including Adjaye Associates and David Chipperfield Architects.
| Jan 31, 2014
Trump Hotel Collections announces luxury hotel for Rio de Janeiro
The 13-story, 171-guestroom Trump Rio will be Trump Hotel Collection’s first property in South America and the only luxury hotel in the neighborhood when it opens in 2016.
| Jan 31, 2014
LEGO, Google partner to develop 3D modeling tool for LEGO structures
The free tool, called Build, allows Chrome users to create virtual 3D structures using any shape and color in the LEGO catalog.
| Jan 31, 2014
Ultra-modern McDonald's restaurant voted one of world's best new buildings
This McDonald's, which is combined with a fuel station and recreation areas, was awarded the Best Commercial Building of the Year by architecture website ArchDaily.
| Jan 31, 2014
6 considerations for rehabbing student union buildings
Most colleges and universities feel pressure to offer the latest amenities in order to attract and retain the best and brightest students. While hauling in the bulldozer to create modern facilities is attractive in some regards, deciding to renovate can be just as effective and, in some cases, even preferable to new construction.
