By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Mar 12, 2014
14 new ideas for doors and door hardware
From a high-tech classroom lockdown system to an impact-resistant wide-stile door line, BD+C editors present a collection of door and door hardware innovations.
| Mar 12, 2014
AIA gives support to legislation to assist architecture students with debt
The National Design Services Act will give architecture students relief from student loan debt in return for community service.
| Mar 12, 2014
New CannonDesign database allows users to track facility assets
The new software identifies critical failures of components and systems, code and ADA-compliance issues, and systematically justifies prudent expenditures.
| Mar 11, 2014
7 (more) awe-inspiring interior designs [slideshow]
The seven winners of the 41st Interior Design Competition and the 22nd Will Ching Design Competition include projects on four different continents.
| Mar 11, 2014
Freelon Group to join Perkins+Will
The Freelon Group concentrates on museums, libraries, universities and other civic and institutional clients; Perkins+Will plans to incorporate this specialization into their design repertory.
| Mar 10, 2014
Meet Tally – the Revit app that calculates the environmental impact of building materials
Tally provides AEC professionals with insight into how materials-related decisions made during design influence a building’s overall ecological footprint.
Sponsored | | Mar 10, 2014
A high-performance barn
Bastoni Vineyards replaces a wooden barn with an efficient metal building used for maintenance, storage, and hosting events.
| Mar 10, 2014
Field tested: Caterpillar’s Cat B15 rugged smartphone
The B15 is billed by Cat as “the most progressive, durable and rugged device available on the market today.”
| Mar 10, 2014
5 rugged mobile devices geared for construction pros
BD+C readers share their most trusted smartphone and tablet cases. The editors select some of their faves, too.
| Mar 7, 2014
Thom Mayne's high-tech Emerson College LA campus opens in Hollywood [slideshow]
The $85 million, 10-story vertical campus takes the shape of a massive, shimmering aircraft hangar, housing a sculptural, glass-and-aluminum base building.
