By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Jul 28, 2014
LEO A DALY hires Peter Yakowicz to oversee VA projects
New hire will work with healthcare and federal market sectors on programs specifically for the Department of Veterans Affairs.
| Jul 28, 2014
Peterson Associates joins forces with KSQ Architects
Move creates Charlotte, N.C., office with expertise in higher education, K-12, multifamily, and healthcare.
| Jul 28, 2014
Post Tower Wins CTBUH 10-Year Award
The 10 Year Award recognizes proven value and performance in a tall building, across one or more of a wide range of criteria, over a period of 10 years since its completion.
| Jul 27, 2014
Maturing ‘plug and play’ sector could take market share from AEC Giants [2014 Giants 300 Report]
The growth of modular and containerized data center solutions may eventually hinder the growth of traditional data center construction services.
| Jul 27, 2014
Top Data Center Construction Firms [2014 Giants 300 Report]
Holder, Turner, and DPR head Building Design+Construction's 2014 ranking of the largest data center contractors and construction management firms in the U.S.
| Jul 27, 2014
Top Data Center Engineering Firms [2014 Giants 300 Report]
Fluor, Jacobs, and Syska Hennessy top Building Design+Construction's 2014 ranking of the largest data center engineering and engineering/architecture firms in the U.S.
| Jul 27, 2014
Top Data Center Architecture Firms [2014 Giants 300 Report]
Gensler, Corgan, and HDR head Building Design+Construction's 2014 ranking of the largest data center architecture and architecture/engineering firms in the U.S.
| Jul 25, 2014
Grocery stores choosing Green Globes for building sustainability certification
The Green Building Initiative (GBI) has announced a wave of Green Globes certifications for new grocery stores, including New Seasons Markets, Whole Foods, Price Chopper, Aldi’s, Harris Teeter, Wegmans, and Publix.
| Jul 24, 2014
SLATERPAULL Architects to merge with Hord Coplan Macht
The merger will create a full-service practice with offices in Baltimore, MD, Denver, CO and Alexandria, VA that offers integrated architecture, landscape architecture, interior design, planning and historic preservation services.
| Jul 24, 2014
MIT researchers explore how to make wood composite-like blocks of bamboo
The concept behind the research is to slice the stalk of bamboo grass into smaller pieces to bond together and form sturdy blocks, much like conventional wood composites.
