By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
Senior Living Design | Apr 14, 2016
Creating a home for eldercare using the ‘Green House’ design concept
VOA Associates’ Douglas King offers design considerations in implementing the Green House concept in eldercare for continuing care retirement communities.
Industrial Facilities | Apr 13, 2016
Ford begins 10-year plan to centralize Dearborn, Mich., campus
The company said that it will rebuild 7.5 million sf of work space over a 10-year period, which will shift 30,000 employees from 70 buildings now into two primary locations.
Building Tech | Apr 12, 2016
Should we be worried about a tech slowdown?
Is the U.S. in an innovative funk, or is this just the calm before the storm?
Multifamily Housing | Apr 7, 2016
Multifamily and Specialized Housing projects honored in 2016 AIA Housing Awards
A San Francisco low-income mixed-use complex, a Los Angeles homeless veterans housing facility, and a series of student residential buildings at UMass were among the winners.
Green | Apr 4, 2016
AIA report analyzes 20 years of the best green projects
"Lessons from the Leading Edge" is a study of the 200 Committee on the Environment (COTE) Top Ten Award winning projects since 1997.
Architects | Apr 1, 2016
Adrian Smith earns UIC’s Legacies and Leaders Award
The Chicago architect graduated from the school and created a scholarship for aspiring architects.
Architects | Mar 31, 2016
Zaha Hadid dies at 65
Often credited as being a pioneer for women architects for her work in a male-dominated field, Hadid had designs commissioned around the world from London to Hong Kong to Cincinnati.
Architects | Mar 31, 2016
Auto-shading windows and point-of-decision design are among the research projects to receive AIA funding grants
Firms represented by the projects and initiatives receiving grants include HKS, DO|SU Studio Architecture, and McClain + Yu Architecture and Design.
Hotel Facilities | Mar 30, 2016
The Usonian Inn, a Frank Lloyd Wright-inspired motor lodge, is on the market for $665,000
The Usonian Inn proudly displays many Wright-inspired characteristics, the most prominent of which is the use of cantilevered overhangs.
Designers | Mar 30, 2016
A technical pen for the modern age
Morpholio’s new ScalePen feature dynamically sets line weight depending on the scale or zoom level of the drawing.
