By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
Architects | May 23, 2017
Queens Museum exhibit shows New York City as it could have been
The installation will showcase 200 years worth of unrealized Big Apple projects via original drawings, renderings, newly commissioned models, and 3D visualizations.
Education Facilities | May 22, 2017
Educational design taking lessons from tech firms
Recently, in educational design, we have seen a trend toward more flexible learning spaces.
Architects | May 16, 2017
Architecture that helps children fall in love with the environment
The coming decades present a major ecological challenge... so let’s encourage the next generation to do something about it!
AEC Tech | May 11, 2017
Accelerate Live!: Social media reactions from BD+C's AEC innovation conference
BD+C's inaugural Accelerate Live! innovation conference took place May 11, in Chicago.
Multifamily Housing | May 10, 2017
Triple Treat: Developer transforms mid-rise into unique live-work lofts
Novus Residences’ revolutionary e-lofts concept offers tenants a tempting trio of options—‘live,’ ‘live-work,’ or ‘work’—all on the same floor.
Architects | May 9, 2017
Spiezle Architectural Group looks to the future
Now in its seventh decade, the firm expands its portfolio and moves into a larger HQs.
Architects | May 9, 2017
Movers + Shapers: The social connector
Studio Gang gains fans with buildings that unite people and embrace the outside world.
Architects | May 5, 2017
An acquisition extends Eppstein Uhen Architects’ national footprint
Has architects in 35 states after acquiring Burkettdesign in Denver.
Great Solutions | May 5, 2017
No nails necessary: Framing system comes together with steel zip ties and screws
Clemson University’s School of Architecture develops a patent-pending construction method that is gaining attention for its potential use in rapid, low-tech sustainable housing.
Multifamily Housing | May 3, 2017
Silicon Valley’s high-tech oasis
An award-winning rental complex takes its design cues from its historic location in Silicon Valley.