By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
Multifamily Housing | Jun 30, 2021
A post-pandemic ‘new normal’ for apartment buildings
Grimm + Parker’s vision foresees buildings with rentable offices and refrigerated package storage.
Architects | Jun 30, 2021
Perkins Eastman joins forces with MEIS
MEIS’ work on stadiums and entertainment centers spans the globe with state-of-the-art designs in the U.S., Europe, Asia, and the Middle East.
Architects | Jun 25, 2021
AIA announces Small Project Award recipients
Now in its 18th year, the AIA Small Project Awards program recognizes small-project practitioners for the high quality of their work.
Architects | Jun 24, 2021
Post-pandemic, architects need to advocate harder for project sustainability
An AIA-Oldcastle report looks closer at the coronavirus’s impact on design and construction
![Oceanographer John Englander talks resiliency and buildings [new on HorizonTV]](/sites/default/files/styles/list_big/public/Oceanographer%20John%20Englander%20Talks%20Resiliency%20and%20Buildings%20YT%20new_0.jpg?itok=enJ1TWJ8 "Oceanographer John Englander talks resiliency and buildings [new on HorizonTV]")
Resiliency | Jun 24, 2021
Oceanographer John Englander talks resiliency and buildings [new on HorizonTV]
New on HorizonTV, oceanographer John Englander discusses his latest book, which warns that, regardless of resilience efforts, sea levels will rise by meters in the coming decades. Adaptation, he says, is the key to future building design and construction.
Multifamily Housing | Jun 23, 2021
COVID-19’s impact on multifamily amenities
Multifamily project teams had to scramble to accommodate the overwhelming demand for work-from-home spaces for adults and study spaces for children.
Architects | Jun 22, 2021
6 ways design can supercharge innovation in health sciences and medical education
It might sound radical, but the best way to achieve better collaboration is by eliminating traditional operational silos and the resulting departments.
K-12 Schools | Jun 20, 2021
Los Angeles County issues design guidelines for extending PreK-12 learning to the outdoors
The report covers everything from funding and site prep recommendations to whether large rocks can be used as seating.
Hotel Facilities | Jun 18, 2021
Adaptive reuse for hospitality, with Frank Cretella of Landmark Developers
In an exclusive interview for HorizonTV, Landmark Developers' President Frank Cretella talks about the firm's adaptive reuse projects for the hospitality sector. Cretella outlines his company's keys to success in hospitality development, including finding unique properties and creating memorable spaces.
Architects | Jun 16, 2021
BSB Design acquires California architectural firm Withee Malcolm
The acquisition marks a pivotal step in BSB Design’s long-term strategic plan.
