By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Aug 26, 2022
Idaho Building Code Board considers gutting large part of state energy code
Idaho Building Code Board considers gutting large part of state energy code.
Multifamily Housing | Aug 25, 2022
7 things to know about designing for Chinese multifamily developers
Seven tips for designing successful apartment and condominium projects for Chinese clients.
Giants 400 | Aug 25, 2022
Top 155 Apartment and Condominium Architecture Firms for 2022
Solomon Cordwell Buenz, KTGY, Gensler, and AO top the ranking of the nation's largest apartment and condominium architecture and architecture/engineering (AE) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report.
University Buildings | Aug 25, 2022
Higher education, striving for ‘normal’ again, puts student needs at the center of project planning
Sustainability and design flexibility are what higher education clients are seeking consistently, according to the dozen AEC Giants contacted for this article. “University campuses across North America are commissioning new construction projects designed to make existing buildings and energy systems more sustainable, and are building new flexible learning space that bridge the gap between remote and in-person learning,” say Patrick McCafferty, Arup’s Education Business Leader–Americas East region, and Matt Humphries, Education Business Leader in Canada region.
| Aug 25, 2022
New York City’s congestion pricing aims to reduce traffic, cut carbon
Officials recently released an environmental assessment that analyzes seven different possible pricing schemes for New York City’s congestion pricing program.
Sponsored | BD+C University Course | Aug 24, 2022
Solutions for cladding performance and supply issues
This course covers design considerations and cladding assembly choices for creating high-performance building envelopes — a crucial element in healthy, energy-efficient buildings.
| Aug 24, 2022
California’s investment in ‘community schools’ could transform K-12 education
California has allocated $4.1-billion to develop ‘community schools’ that have the potential to transform K-12 education.
| Aug 24, 2022
Architecture Billings Index slows but remains healthy
For the eighteenth consecutive month architecture firms reported increasing demand for design services in July, according to a new report today from The American Institute of Architects (AIA).
| Aug 23, 2022
New Mass. climate and energy law allows local bans on fossil fuel-powered appliances
A sweeping Massachusetts climate and energy bill recently signed into law by Republican governor Charlie Baker allows local bans on fossil fuel-powered appliances.
Giants 400 | Aug 22, 2022
Top 100 Science + Technology Facility Architecture + AE Firms 2022
HDR, Flad Architects, Gensler, and DGA top the rankings of the nation's largest science and technology (S+T) facility architecture and architecture/engineering (AE) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.