Located in the Bronx, KFC’s new urban inline restaurant design reflects the borough’s fast-paced, eclecticism with bolder accents and unique features evolved from the brand’s traditional American Showman restaurant design.
The project’s overall aesthetic reflects a juxtaposition between Colonel Sanders-inspired hospitality and the hustle and bustle of the Bronx. Upon entering the building, guests are greeted by a large Colonel Sanders wood focal wall and signage that features the brand’s “it’s finger lickin’ good” tagline. A brick accent wall serves as the backdrop for KFC’s signature red stripes to create a beacon visible from both the inside and the outside.
“Working with a brand historically known for its southern hospitality, we created a design that maintained the iconic experience, but also looked to fold in a distinctly edgier attitude to deliver on the feistiness of what guests see from KFC in commercials and on social media.”
See Also: World’s first drive-thru only restaurant in Australia
The seating arrangements and ordering options were designed for the on-the-go mentality of New Yorkers. The restaurant has bar seating for solo diners and a designated pick-up area for mobile and to-go orders.
The design gives the brand a modern look that captures the Colonel’s vintage flavor and marks a continued strategy to create more alternate and non-traditional formats that connect KFC with its consumers in differentiated markets.
Related Stories
Warehouses | Mar 8, 2016
Big box warehouse construction continues to increase
As online shopping becomes more popular, many retailers are rushing to build big box warehouses to store and ship items in an effort to keep up with demand.
Market Data | Feb 26, 2016
JLL upbeat about construction through 2016
Its latest report cautions about ongoing cost increases related to finding skilled laborers.
Industry Research | Feb 22, 2016
8 of the most interesting trends from Gensler’s Design Forecast 2016
Technology is running wild in Gensler’s 2016 forecast, as things like virtual reality, "smart" buildings and products, and fully connected online and offline worlds are making their presence felt throughout many of the future's top trends.
Market Data | Feb 10, 2016
Nonresidential building starts and spending should see solid gains in 2016: Gilbane report
But finding skilled workers continues to be a problem and could inflate a project's costs.
Market Data | Feb 9, 2016
Cushman & Wakefield is bullish on U.S. economy and its property markets
Sees positive signs for construction and investment growth in warehouses, offices, and retail
Market Data | Jan 20, 2016
Nonresidential building starts sag in 2015
CDM Research finds only a few positive signs among the leading sectors.
| Jan 14, 2016
How to succeed with EIFS: exterior insulation and finish systems
This AIA CES Discovery course discusses the six elements of an EIFS wall assembly; common EIFS failures and how to prevent them; and EIFS and sustainability.
Retail Centers | Dec 13, 2015
Aged chimney in Baku sees new life as shopping center totem
For the Twin Towers of Port Baku, the restoration requires an elaborate anchoring and stabilization process.
Retail Centers | Nov 18, 2015
Foster + Partners unveils design for Apple Store on Chicago River
The 20,000-sf store draws inspiration from the Prairie School architectural style.
Shopping Centers | Nov 12, 2015
Dallas Cowboys owner Jerry Jones breaks ground on $1 billion mixed-use development
The plan calls for retail space, including a Walmart, along with offices, apartments, and homes.