flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Implicit bias: How the unconscious mind drives business decisions

Architects

Implicit bias: How the unconscious mind drives business decisions

Companies are tapping into the latest research in psychology and sociology to advance their diversity and inclusion efforts when it comes to hiring, promoting, compensation, and high-performance teaming, writes BD+C's David Barista.


By David Barista, Editorial Director | September 15, 2016

Google is one of the major companies to implement a formal unconscious bias training program. Photo: Shawn Collins, flickr Creative Commons

In June, the U.S. Justice Department made headlines when it became the first federal agency to mandate implicit bias training for its employees. In the coming months, more than 23,000 agents from the ATF, DEA, FBI, and U.S. Marshals Service, and some 5,800 prosecutors, will receive the science-based coaching.

The goal is to better understand the “hidden,” or unconscious, characterizations and stereotypes—particularly pertaining to gender, nationality, social class, and race—that unknowingly affect agents’ decisions and actions in law enforcement situations. The Justice Dept. wants its employees to become more aware of their subconscious prejudices and learn how to shun them altogether.

Skeptics view the move as a knee-jerk reaction to the headline-grabbing, riot-sparking police shootings in Baton Rouge, La., Chicago, Cleveland, Ferguson, Mo., and North Charleston, S.C. But Justice Dept. officials cite successful implicit bias training programs at the local law enforcement level—in Baltimore, Los Angeles, New Orleans, New York City, and Seattle, to name a few—as the impetus for the directive. 

“This program has been so well-received by our state and local counterparts, we thought it was something we should be offering to our federal agents, frankly, to get our own house in order,” Deputy Attorney General Sally Yates told Reuters. 

Before writing off implicit bias education as the 21st century’s version of sensitivity training, consider this: Some of the world’s largest and most progressive companies—including Coca-Cola, Facebook, and Google—have implemented formal unconscious bias training programs. And other corporate and tech giants—Apple and Intel included—have invested heavily in diversity and inclusion initiatives. 

These companies are tapping into the latest research in psychology and sociology not only to advance their diversity and inclusion efforts when it comes to hiring, promoting, compensation, and high-performance teaming, but also to gain a better understanding of the tendencies of their employees, colleagues, and customers. In short, they believe diversity and inclusion make good business sense, when done right.

“It’s not enough just to throw people together,” says diversity consultant and author Howard Ross. “People need to learn how to interact with each other appropriately. They need to learn that the more diversity we have, the more work we have to do.”

Ross says implicit bias impacts almost all facets of business: hiring, recruitment, mentoring, performance reviews, supervisory decisions, client service, marketing. It affects how business professionals view their market: what they see and hear, what they don’t see and hear, how they solve problems, how they interpret situations, how they set norms and expectations.

In November, at BD+C’s first annual Women in Design+Construction Conference in Dana Point, Calif., implicit bias expert Sally Jue, of consulting firm Cook Ross, will explore ways that unconscious bias affects the AEC industry, particularly women in the profession. Jue will lead a talk and workshop in which participants will examine their own background and identities so that they can interact more authentically with their employees, colleagues, clients, family, and friends.

For more on the WiD+C Conference, visit: www.BDCnetwork.com/WIDC.

David Barista, Editorial Director
dbarista@sgcmail.com

Related Stories

| Apr 16, 2012

$80 million in export financing for solar project in India

The project, “Rajasthan Sun Technique Energy Private Limited,” is a subsidiary of Reliance Power and is being co-financed by the Asian Development Bank and FMO, the Dutch development bank.

| Apr 13, 2012

Arcadis merges with Davis Langon & Seah

Merger will help company expand business in Asia.

| Apr 13, 2012

Goettsch Partners designs new music building for Northwestern

The showcase facility is the recital hall, an intimate, two-level space with undulating walls of wood that provide optimal acoustics and lead to the stage, as well as a 50-foot-high wall of cable-supported, double-skin glass

| Apr 13, 2012

Best Commercial Modular Buildings Recognized

Judges scored building entries on a number of criteria including architectural excellence, technical innovation, cost effectiveness, energy efficiency, and calendar days to complete, while marketing pieces were judged on strategy, implementation, and quantifiable results. Read More

| Apr 12, 2012

Solar PV carport, electrical charging stations unveiled in California

Project contractor Oltman Construction noted that the carport provides shaded area for 940 car stalls and generates 2 MW DC of electric power.

| Apr 11, 2012

Shawmut appoints Tripp as business development director

Tripp joined Shawmut in 1998 and previously held the positions of assistant superintendent, superintendent, and national construction manager.

| Apr 11, 2012

Corgan & SOM awarded contract to design SSA National Support Center

The new SSA campus is expected to meet all Federal energy and water conservation goals while achieving LEED Gold Certification from the United States Green Building Council.

| Apr 11, 2012

C.W. Driver completes Rec Center on CSUN campus

The state-of-the-art fitness center supports university’s goal to encourage student recruitment and retention.

| Apr 10, 2012

JE Dunn completes two medical office buildings at St. Anthony’s Lakewood, Colo. campus

Designed by Davis Partnership Architects, P.C., Medical Plaza 1 and 2 are four-story structures totaling 96,804-sf and 101,581-sf respectively.

boombox1
boombox2
native1

More In Category

Construction Costs

Data center construction costs for 2024

Gordian’s data features more than 100 building models, including computer data centers. These localized models allow architects, engineers, and other preconstruction professionals to quickly and accurately create conceptual estimates for future builds. This table shows a five-year view of costs per square foot for one-story computer data centers. 


Sustainability

Grimshaw launches free online tool to help accelerate decarbonization of buildings

Minoro, an online platform to help accelerate the decarbonization of buildings, was recently launched by architecture firm Grimshaw, in collaboration with more than 20 supporting organizations including World Business Council for Sustainable Development (WBCSD), RIBA, Architecture 2030, the World Green Building Council (WorldGBC) and several national Green Building Councils from across the globe.



Healthcare Facilities

Watch on-demand: Key Trends in the Healthcare Facilities Market for 2024-2025

Join the Building Design+Construction editorial team for this on-demand webinar on key trends, innovations, and opportunities in the $65 billion U.S. healthcare buildings market. A panel of healthcare design and construction experts present their latest projects, trends, innovations, opportunities, and data/research on key healthcare facilities sub-sectors. A 2024-2025 U.S. healthcare facilities market outlook is also presented.

halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021