Rohm and Haas introduces environmentally advanced protective barrier binder - Rhoplex CS-100 Emulsion - for masonry and cementitious sealers and stains

PHILADELPHIA--(BUSINESS WIRE)-- Jan. 29, 2009 - Rohm and Haas (NYSE:ROH) has launched a new innovative binder, Rhoplex CS-100 Emulsion, to the North American architectural coatings market. This new thermoplastic, water-resistant binder provides excellent resistance to water blushing, is VOC-compliant, and exhibits an excellent balance of early block resistance and low coalescent demand in masonry and cementitious sealers and stains. Formulators can easily meet new VOC standards of 100 g/L while maintaining excellent performance in their clear and lightly pigmented coatings.

New Rhoplex CS-100 Emulsion is the latest in a long line of environmentally-advanced, high-performance binders for masonry and cementitious substrates from Rohm and Haas. For more information Rhoplex™ CS-100 Emulsion and other VOC-compliant, high-performance binders for the architectural coatings market, please contact you local Rohm and Haas Representative or visit us @ go.rohmhaas.com/cs100

Rhoplex is a trademark of Rohm and Haas Company.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities™

Contacts
Rohm and Haas
Andrew Crane, +1-215-592-2041
[email protected]