The University of Nebraska’s new College of Business building highlights entrepreneur alumni and corporate leaders
By David Malone, Associate Editor
Howard L. Hawks Hall is the new $84 million, 240,000-sf home for the University of Nebraska-Lincoln’s College of Business. Created by Nashville-based Advent, the linear and clean design of the interior space incorporates wood tones, pops of Nebraska red, and lifestyle imagery of students.
Upon entering into the Henrickson Grand Atrium, a 14-foot-tall display features the founders (three recent University of Nebraska graduates) of HUDL, a software company aiding football coaches in evaluation and preparation.
Accompanied by six iPads – one for each faculty member – this display shows a cross-section of Nebraska’s diverse and accomplished group of professors in research.
Another display features an in-depth look at each of the six faculty members. Accompanied by six iPads, one for each faculty member, the display allows visitors to scroll through biographical information and academic publications of each of the professors in research.
In total there are 8 digital displays that highlight the relationships created and fostered in the Nebraska College of Business. There are an additional 113 custom pieces of donor recognition and 26 corporate logos featured in exhibits and the donor recognition pieces.
Each storytelling piece in Hawks Hall is guided by the theme of “Start Something.” This mantra is meant to urge students to start a business or a trend, “Start Serving” in community service, and to “Start Connecting” with Fortune 500 companies.
The College of Business is also a key recruiting tool for Nebraska’s athletic program. This display shows five athletes – each in different sports – who are exemplary business students in addition to standout athletes.
Nebraska hosted the opening gala of Hawks Hall in October of this year.
