As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

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Future vs. current state of construction innovation: How will we make the leap?

Traveling abroad to speak with professionals who are pushing the bounds of what’s possible in construction today is definitely a job perk. In doing so, I get to see firsthand ...
Dec. 15, 2017
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BIM vs VDC…how the US and the UK differ in approaching digital project delivery

Over the past four years, I’ve traveled between the US, and the UK to learn how BIM is impacting projects of all sizes and scale.  Along the way I asked myself, were...
Sept. 19, 2017
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Introducing StrXur by Bluebeam

Back in 2013, BD+C offered Bluebeam a chance to sponsor a blog.  Bluebeam in turn asked if I wanted to add blogger to my resume and boom…DIGITAL COM was born.  It was...
July 19, 2017
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Defining the future by mastering the art of change

Accelerate Live!—BD+C’s inaugural event— recently called upon industry leaders to share how they define the future as they see it. In under fifteen minutes, each presented an ...
July 13, 2017
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Incentivizing change: Show me the money

I recently moderated a panel discussion in the UK co-hosted by the CIOB and Construction Manager, where UK BIM managers and consultants from both the UK and US explored the timely...
March 15, 2017
Blog 56 Just In Time

The talent shortage: Will the training the AEC industry desperately needs arrive in time?

It may not be in every AEC industry news headline, but it’s a reality every overworked project team member knows well.  The talent shortage in AEC is affecting many professionals...
Oct. 4, 2016
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Construction Disruption at AECX: Technology, hackathons and the promise of change in LA

The view from the 30th floor of the USC Building in downtown LA is downright breathtaking. Not only because you can see all of LA, from the iconic Hollywood sign to the Santa ...
July 11, 2016
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Implementing Change: The Five Biggest Mistakes to Avoid

Both of these facts being true may seem illogical at first, but everyone reading this knows exactly what I’m talking about. Problems vary in size and complexity, and the consequences...
June 23, 2016