In 2020, after the coronavirus pandemic hit, millions of people were stranded in their homes with little else to do outside of remote work than watch TV. That isolation created an unprecedented demand for new and original content, which in turn sparked a proliferation of streaming services that urgently needed more production space.
In 2020, there were about 12 million sf of sound stages in North America, according to CBRE estimates. And the utilization rate of that space, which three years earlier had stood at around 70 percent, was close to 100 percent, according to a Deloitte report that evaluated the Los Angeles, New York, and Toronto markets. The “high spend” on production was creating shortages and driving demand for new sound stages, stated Deloitte.
This void has inevitably attracted investment capital. In June 2020, Blackstone paid a reported $1.69 billion to acquire a 49 percent stake in Hudson Pacific Properties, which is active in sound stage acquisition, construction, and adaptive reuse. Last August, Blackstone and Hudson revealed plans to spend nearly $1 billion to build a film and TV studio campus in the United Kingdom.
Other development investors buzzing around this sector include Hackman Capital (which earlier this month acquired 130,000 sf of sound stage space from Raleigh Studios in Hollywood, and 182,000 sf of space on Sony Pictures’ animation campus); Quixote, Trammell Crow, Amazon Studios, and Square Mill Capital Management.
The race is now on to catch up with anticipated future production demand. The Hollywood Reporter published an article last month about the “boom” in building proposals, retrofits, and competition for longer-term leases. “I’ve never seen so much activity in my career,” Robert Hale, FAIA, Partner and Creative Director with the design collective RIOS, told the trade newspaper.
ARCHITECTS GETTING IN ON THE ACTION
RIOS is among the architecture and design firms that are capitalizing on this demand. Gensler has been working with Trilith Studios in Atlanta to expand its 700-acre film studio by 220,000 sf with spaces that include production workshops, smart sound stages, and a four-story creative office center that’s scheduled to open this spring.
Before the pandemic, construction accounted for 10 percent of Relativity Architects’ soundstage work; now, it represents 50 percent, confirms Tima Bell, Assoc. AIA, Principal with the Los Angeles-based firm, whom BD+C spoke with yesterday.
Bell, who grew up in L.A. (his father, Edward, was an actor and producer, and his stepmother was the actress and competitive swimmer Esther Williams), notes that studios in general had typically preferred to lease stages on a short-term basis, for as long as they needed the space to shoot a certain film. “Netflix changed everything,” he says of the streaming platform that has become a content production juggernaut. “In fact, Netflix needed space more than it needed content.”
Netflix started taking three-year leases, and quickly locked up soundstage spaces in Los Angeles, New York, and London. Other streaming platforms that subsequently came on the scene have followed suit. So while there are still stages available for leasing, their numbers are far fewer; hence, the demand for new construction.
“I’ve been in the business a long time, and content has never slowed; it has only expanded,” says Bell. Even if the amount of content produced was static, there wouldn’t be excess sound stage space for another five years. What Bell does foresee, though, is a shift in the way movies are made toward relying more on virtual sets via Extended Reality (XR) technology.
NEW BUILDS AND RENOS ABOUND
Bell says his firm’s sound stage clients run the gamut from Internet content providers, management companies, and capital investors. Production companies still would rather lease than own space, and sound stage clients only show interest after projects have secured a permit.
The “key ingredients” in designing and building studios, Bell explains, are clear floor space (i.e., no columns), ample ceiling height, and power. And because these buildings usually require a large real estate footprint, the sound stages are often located in industrial areas of cities. For example, last year Relativity was working with Capture Studios on a remodel of an existing theater in Studio City along the Los Angeles River. For that project, the Building Team removed an oversized mezzanine and opened up the second-floor ceiling. The team also redid the building’s façade.
Relativity is currently working on adaptive reuses of two cold-storage warehouses, one that will be 90,000 sf and the other 200,000 sf, of which 120,000 sf will be stages and the rest offices.
Bell adds that his company is in the early design stages of two ground-up studio campuses. Nondisclosure agreements prevented him from saying much more beyond that the projects range from 14 to 20 acres, and 12 to 18 stages in multiple buildings sized between 15,000 and 50,000 sf.
(On its website, Relativity Architects says it is designing a 210,000-sf studio campus in Canada that will have four production stages, post-production offices, screening rooms, and support and amenities spaces. Relativity is also engaged in a project for Ace + Mission Studios in Los Angeles that, when completed, will offer 604,494 sf of space that includes three soundstages and production offices.)
Bell says his firm is in design on other sound stage projects in New York, Atlanta, and Eastern Europe. He notes that outside of Los Angeles, the availability of tax credits plays a large role in where stages are being built.
Because it has been designing sound stages for several years, Relativity Architects has a track record that newcomers to this sub-sector do not, says Bell. “With only a couple of exceptions, most of the new entrants don’t have experience with this building type, which has circulation and technology requirements.”
Sound stages also open new creative portals for Relativity’s architects and designers who previously have worked on other building types like hospitality or housing.
Related Stories
| Oct 12, 2010
Building 13 Naval Station, Great Lakes, Ill.
27th Annual Reconstruction Awards—Gold Award. Designed by Chicago architect Jarvis Hunt and constructed in 1903, Building 13 is one of 39 structures within the Great Lakes Historic District at Naval Station Great Lakes, Ill.
| Oct 12, 2010
Full Steam Ahead for Sustainable Power Plant
An innovative restoration turns a historic but inoperable coal-burning steam plant into a modern, energy-efficient marvel at Duke University.
| Oct 12, 2010
From ‘Plain Box’ to Community Asset
The Mid-Ohio Foodbank helps provide 55,000 meals a day to the hungry. Who would guess that it was once a nondescript mattress factory?
| Oct 11, 2010
HGA wins 25-Year Award from AIA Minnesota
HGA Architects and Engineers won a 25-Year Award from AIA Minnesota for the Willow Lake Laboratory.
| Oct 11, 2010
MBMA Releases Fire Resistance Design Guide for metal building systems
The Metal Building Manufacturers Association (MBMA) announces the release of the 2010 Fire Resistance Design Guide for Metal Building Systems. The guide provides building owners, architects, engineers, specifiers, fire marshals, building code officials, contractors, product vendors, builders and metal building manufacturers information on how to effectively meet fire resistance requirements of a project with metal building systems.
| Oct 11, 2010
Rhode Island is the first state to adopt IGCC
Rhode Island is the first state to adopt the International Green Construction Code (IGCC). The Rhode Island Green Buildings Act identifies the IGCC as an equivalent standard in compliance with requirements that all public agency major facility projects be designed and constructed as green buildings. The Rules and Regulations to implement the Act take effect in October 2010.
| Oct 8, 2010
Union Bank’S San Diego HQ awarded LEED Gold
Union Bank’s San Diego headquarters building located at 530 B Street has been awarded LEED Gold certification from the Green Building Certification Institute under the standards established by the U.S. Green Building Council. Gold status was awarded to six buildings across the United States in the most recent certification and Union Bank’s San Diego headquarters building is one of only two in California.
| Oct 6, 2010
Windows Keep Green Goals in View
The DOE's National Renewable Energy Laboratory has almost 600 window openings, and yet it's targeting LEED Platinum, net-zero energy use, and 50% improvement over ASHRAE 90.1. How the window ‘problem’ is part of the solution.
| Oct 6, 2010
From grocery store to culinary school
A former West Philadelphia supermarket is moving up the food chain, transitioning from grocery store to the Center for Culinary Enterprise, a business culinary training school.
| Sep 30, 2010
Luxury hotels lead industry in green accommodations
Results from the American Hotel & Lodging Association’s 2010 Lodging Survey showed that luxury and upper-upscale hotels are most likely to feature green amenities and earn green certifications. Results were tallied from 8,800 respondents, for a very respectable 18% response rate. Questions focused on 14 green-related categories, including allergy-free rooms, water-saving programs, energy management systems, recycling programs, green certification, and green renovation.