In 2020, after the coronavirus pandemic hit, millions of people were stranded in their homes with little else to do outside of remote work than watch TV. That isolation created an unprecedented demand for new and original content, which in turn sparked a proliferation of streaming services that urgently needed more production space.
In 2020, there were about 12 million sf of sound stages in North America, according to CBRE estimates. And the utilization rate of that space, which three years earlier had stood at around 70 percent, was close to 100 percent, according to a Deloitte report that evaluated the Los Angeles, New York, and Toronto markets. The “high spend” on production was creating shortages and driving demand for new sound stages, stated Deloitte.
This void has inevitably attracted investment capital. In June 2020, Blackstone paid a reported $1.69 billion to acquire a 49 percent stake in Hudson Pacific Properties, which is active in sound stage acquisition, construction, and adaptive reuse. Last August, Blackstone and Hudson revealed plans to spend nearly $1 billion to build a film and TV studio campus in the United Kingdom.
Other development investors buzzing around this sector include Hackman Capital (which earlier this month acquired 130,000 sf of sound stage space from Raleigh Studios in Hollywood, and 182,000 sf of space on Sony Pictures’ animation campus); Quixote, Trammell Crow, Amazon Studios, and Square Mill Capital Management.
The race is now on to catch up with anticipated future production demand. The Hollywood Reporter published an article last month about the “boom” in building proposals, retrofits, and competition for longer-term leases. “I’ve never seen so much activity in my career,” Robert Hale, FAIA, Partner and Creative Director with the design collective RIOS, told the trade newspaper.
ARCHITECTS GETTING IN ON THE ACTION
RIOS is among the architecture and design firms that are capitalizing on this demand. Gensler has been working with Trilith Studios in Atlanta to expand its 700-acre film studio by 220,000 sf with spaces that include production workshops, smart sound stages, and a four-story creative office center that’s scheduled to open this spring.
Before the pandemic, construction accounted for 10 percent of Relativity Architects’ soundstage work; now, it represents 50 percent, confirms Tima Bell, Assoc. AIA, Principal with the Los Angeles-based firm, whom BD+C spoke with yesterday.
Bell, who grew up in L.A. (his father, Edward, was an actor and producer, and his stepmother was the actress and competitive swimmer Esther Williams), notes that studios in general had typically preferred to lease stages on a short-term basis, for as long as they needed the space to shoot a certain film. “Netflix changed everything,” he says of the streaming platform that has become a content production juggernaut. “In fact, Netflix needed space more than it needed content.”
Netflix started taking three-year leases, and quickly locked up soundstage spaces in Los Angeles, New York, and London. Other streaming platforms that subsequently came on the scene have followed suit. So while there are still stages available for leasing, their numbers are far fewer; hence, the demand for new construction.
“I’ve been in the business a long time, and content has never slowed; it has only expanded,” says Bell. Even if the amount of content produced was static, there wouldn’t be excess sound stage space for another five years. What Bell does foresee, though, is a shift in the way movies are made toward relying more on virtual sets via Extended Reality (XR) technology.
NEW BUILDS AND RENOS ABOUND
Bell says his firm’s sound stage clients run the gamut from Internet content providers, management companies, and capital investors. Production companies still would rather lease than own space, and sound stage clients only show interest after projects have secured a permit.
The “key ingredients” in designing and building studios, Bell explains, are clear floor space (i.e., no columns), ample ceiling height, and power. And because these buildings usually require a large real estate footprint, the sound stages are often located in industrial areas of cities. For example, last year Relativity was working with Capture Studios on a remodel of an existing theater in Studio City along the Los Angeles River. For that project, the Building Team removed an oversized mezzanine and opened up the second-floor ceiling. The team also redid the building’s façade.
Relativity is currently working on adaptive reuses of two cold-storage warehouses, one that will be 90,000 sf and the other 200,000 sf, of which 120,000 sf will be stages and the rest offices.
Bell adds that his company is in the early design stages of two ground-up studio campuses. Nondisclosure agreements prevented him from saying much more beyond that the projects range from 14 to 20 acres, and 12 to 18 stages in multiple buildings sized between 15,000 and 50,000 sf.
(On its website, Relativity Architects says it is designing a 210,000-sf studio campus in Canada that will have four production stages, post-production offices, screening rooms, and support and amenities spaces. Relativity is also engaged in a project for Ace + Mission Studios in Los Angeles that, when completed, will offer 604,494 sf of space that includes three soundstages and production offices.)
Bell says his firm is in design on other sound stage projects in New York, Atlanta, and Eastern Europe. He notes that outside of Los Angeles, the availability of tax credits plays a large role in where stages are being built.
Because it has been designing sound stages for several years, Relativity Architects has a track record that newcomers to this sub-sector do not, says Bell. “With only a couple of exceptions, most of the new entrants don’t have experience with this building type, which has circulation and technology requirements.”
Sound stages also open new creative portals for Relativity’s architects and designers who previously have worked on other building types like hospitality or housing.
Related Stories
| Oct 5, 2012
2012 Reconstruction Award Bronze Winner: DPR Construction, Phoenix Regional Office, Phoenix, Ariz.
Working with A/E firm SmithGroupJJR, DPR converted a vacant 16,533-sf one-time “adult-themed boutique” in the city’s reemerging Discovery Triangle into a LEED-NC Platinum office, one that is on target to be the first net-zero commercial office building in Arizona.
| Oct 5, 2012
2012 Reconstruction Award Bronze Winner: Pomeroy Senior Apartments, Chicago, Ill.
The entire interior of the building was renovated, from the first floor lobby and common areas, to the rooftop spaces. The number of living units was reduced from 120 to 104 to allow for more space per unit and comply with current accessibility requirements.
| Oct 5, 2012
2012 Reconstruction Award Bronze Winner: Walsh Group Training and Conference Center, Chicago, Ill.
With its Building Team partners—architect Solomon Cordwell Buenz, structural engineer CS Associates, and M/E engineer McGuire Engineers—Walsh Construction, acting as its own contractor, turned the former automobile showroom and paperboard package facility into a 93,000-sf showcase of sustainable design and construction.
| Oct 5, 2012
2012 Reconstruction Award Silver Winner: 220 Water Street, Brooklyn, N.Y.
The recent rehabilitation of 220 Water Street transforms it from a vacant manufacturing facility to a 134-unit luxury apartment building in Brooklyn’s DUMBO neighborhood.
| Oct 5, 2012
2012 Reconstruction Award Silver Winner: Residences at the John Marshall, Richmond, Va.
In April 2010, the Building Team of Rule Joy Trammell + Rubio, Stanley D. Lindsey & Associates, Leppard Johnson & Associates, and Choate Interior Construction restored the 16-story, 310,537-sf building into the Residences at the John Marshall, a new mixed-use facility offering apartments, street-level retail, a catering kitchen, and two restored ballrooms.
| Oct 4, 2012
2012 Reconstruction Awards Silver Winner: Allen Theatre at PlayhouseSquare, Cleveland, Ohio
The $30 million project resulted in three new theatres in the existing 81,500-sf space and a 44,000-sf contiguous addition: the Allen Theatre, the Second Stage, and the Helen Rosenfeld Lewis Bialosky Lab Theatre.
| Oct 4, 2012
2012 Reconstruction Awards Gold Winner: Wake Forest Biotech Place, Winston-Salem, N.C.
Reconstruction centered on Building 91.1, a historic (1937) five-story former machine shop, with its distinctive façade of glass blocks, many of which were damaged. The Building Team repointed, relocated, or replaced 65,869 glass blocks.
| Oct 4, 2012
2012 Reconstruction Awards Gold Winner: Rice Fergus Miller Office & Studio, Bremerton, Wash.
Rice Fergus Miller bought a vacant and derelict Sears Auto and converted the 30,000 gsf space into the most energy-efficient commercial building in the Pacific Northwest on a construction budget of around $100/sf.
| Oct 4, 2012
2012 Reconstruction Award Platinum Winner: Building 1500, Naval Air Station Pensacola Pensacola, Fla.
The Building Team, led by local firms Caldwell Associates Architects and Greenhut Construction, had to tackle several difficult problems to make the historic building meet current Defense Department standards having to do with anti-terrorism, force protection, blast-proofing, and progressive collapse.
| Oct 4, 2012
2012 Reconstruction Awards Platinum Winner: City Hall, New York, N.Y.
New York's City Hall last received a major renovation nearly a century ago. Four years ago, a Building Team led by construction manager Hill International took on the monumental task of restoring City Hall for another couple of hundred years of active service.