As Millennials show disinterest in traditional hotels, opting instead for boutique facilities with local flavor, many hotel chains are testing new options to gain their business. Hilton Worldwide Holdings Inc. is jumping on board the lifestyle hotel trend with its newly launched Canopy by Hilton brand, according to the Wall Street Journal.
Canopy will feature the personality of nearby neighborhoods, using locally sourced food and art, according to the WSJ. In addition, they will feature technologies like check-in by phone and phones as room keys.
Hilton will place Canopy hotels in both large and medium-sized cities. The company says it has commitments in 11 locations, from London to Oklahoma City, Okla.
It is joining an increasingly competitive market, as Loews Hotels, Best Western International, and Marriott have already introduced lifestyle hotel concepts.
The only reason Hilton has waited to throw its hat in the ring, according to the WSJ, is because it was tied up in litigation with Starwood Hotels & Resorts Worldwide. Starwood alleged that Hilton had stolen documents relating to a lifestyle brand concept; Hilton has agreed to a cash settlement but has admitted no wrongdoing.
For an in-depth analysis, read the Wall Street Journal report.
Related Stories
| Mar 15, 2013
7 most endangered buildings in Chicago
The Chicago Preservation Society released its annual list of the buildings at high risk for demolition.
| Mar 14, 2013
25 cities with the most Energy Star certified buildings
Los Angeles, Washington, D.C., and Chicago top EPA's list of the U.S. cities with the greatest number of Energy Star certified buildings in 2012.
| Mar 7, 2013
Vegas rebound: Genting Group acquires assets of stalled Vegas casino-resort
International hospitality giant Genting Group has announced a deal with Boyd Gaming Corp. to purchase the land and assets, including partially built structures, of the stalled Echelon casino-resort in Las Vegas.
| Mar 4, 2013
Korean Air, AC Martin collaborating on Western region's tallest tower
The 1,100-foot Wilshire Grand will combine retail and restaurant space, offices, and a luxury hotel in the sky.
| Mar 4, 2013
Gehry unveils design for Santa Monica hotel-condo tower
If all goes as planned, Frank Gehry will design the first building in his hometown in some 25 years.
| Mar 3, 2013
Hines acquires Archstone's interest in $700 million CityCenterDC project
The Washington D.C. office of Hines, the international real estate firm, announced the acquisition of the ownership interest of their partner, Archstone, in the mixed-use CityCenterDC project that is currently under construction in downtown Washington, D.C.
| Feb 25, 2013
10 U.S. cities with the best urban forests
Charlotte, Denver, and Milwaukee are among 10 U.S. cities ranked recently by the conservation organization American Forests for having quality urban forest programs.
| Feb 21, 2013
Holl videos discuss design features of Chengdu ' Porosity Block' project
Architect Steven Holl has released two short films describing the development of Sliced Porosity Block in Chengdu, China.
| Feb 21, 2013
Construction team chosen for world's tallest building in Jeddah, Saudi Arabia
Construction team chosen for world's tallest building in Jeddah, Saudi Arabia.
| Feb 20, 2013
Higher standards, efficiency programs keys to 40% energy usage reduction in commercial buildings since 1980
Commercial buildings have seen a drop in their energy intensity of more than 40% since 1980, according to a recent report from Bloomberg New Energy Finance and the Business Council for Sustainable Energy.
