As Millennials show disinterest in traditional hotels, opting instead for boutique facilities with local flavor, many hotel chains are testing new options to gain their business. Hilton Worldwide Holdings Inc. is jumping on board the lifestyle hotel trend with its newly launched Canopy by Hilton brand, according to the Wall Street Journal.
Canopy will feature the personality of nearby neighborhoods, using locally sourced food and art, according to the WSJ. In addition, they will feature technologies like check-in by phone and phones as room keys.
Hilton will place Canopy hotels in both large and medium-sized cities. The company says it has commitments in 11 locations, from London to Oklahoma City, Okla.
It is joining an increasingly competitive market, as Loews Hotels, Best Western International, and Marriott have already introduced lifestyle hotel concepts.
The only reason Hilton has waited to throw its hat in the ring, according to the WSJ, is because it was tied up in litigation with Starwood Hotels & Resorts Worldwide. Starwood alleged that Hilton had stolen documents relating to a lifestyle brand concept; Hilton has agreed to a cash settlement but has admitted no wrongdoing.
For an in-depth analysis, read the Wall Street Journal report.
Related Stories
Architects | Oct 27, 2015
Top 10 tile trends for 2016
Supersized tile and 3D walls are among the trending tile design themes seen at Cersaie, an exhibition of ceramic tile and bathroom furnishings held in Bologna, Italy in October.
Giants 400 | Sep 15, 2015
HOTEL SECTOR GIANTS: Gensler, AECOM, Turner among nation's largest hotel sector AEC firms
BD+C's rankings of the nation's largest hotel sector design and construction firms, as reported in the 2015 Giants 300 Report.
Contractors | Jul 29, 2015
Consensus Construction Forecast: Double-digit growth expected for commercial sector in 2015, 2016
Despite the adverse weather conditions that curtailed design and construction activity in the first quarter of the year, the overall construction market has performed extremely well to date, according to AIA's latest Consensus Construction Forecast.
High-rise Construction | Jul 13, 2015
Herzog & de Meuron’s triangle tower stirs controversy in Paris
The 590-foot glass pyramid building will include a 120-room hotel, 754,000 sf of office space, and cultural facilities.
Hotel Facilities | Jun 10, 2015
World’s largest hotel coming to Mecca
With 10,000 rooms, the Abraj Kudai hotel will far surpass the current title of world’s largest hotel by room count—the 6,198-room MGM Grand in Las Vegas.
Sponsored | Coatings | Jun 5, 2015
Unwrapping ‘the mummy’: Chicago hotel project comes to life
The sleek architectural panels and Valspar coating give the building a steely sheen.
Hotel Facilities | Apr 30, 2015
Atlanta Braves partner with Omni Hotels & Resorts to build hotel near new Suntrust Park
The Omni Atlanta Northwest Hotel will feature 16 floors with 260 guest rooms and suites, rooftop hospitality suites, 12,500 sf of meeting space, a signature restaurant, and an elevated pool deck and bar overlooking the plaza and ballpark.
Hotel Facilities | Apr 29, 2015
OMA unveils design for the Netherlands' largest hotel
Once completed, and if approved, the structure will add three stacked cubes to the Amsterdam skyline.
High-rise Construction | Apr 16, 2015
Construction begins on Seattle's Tibet-inspired Potala Tower
Construction on the 41-story Potala Tower in Seattle finally kicked off following a ground-breaking ceremony seven months ago.
Hotel Facilities | Mar 27, 2015
Morphosis unveils plans for controversial high-rise hotel in tiny Alpine village
Vals is a village of roughly 1,000 people, nestled in the Alps in Switzerland. That might seem like a strange place to put a skyscraper. But don’t tell that to developer Remo Stoffel.
